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Customer research shouldn't be this hardeasy

Build a panel of customers to interview, survey, or get feedback on a prototype. Make customer research a part of every sprint.

Customer research

A better way to send money.

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Build a panel
Create an opted in panel of real customers, not paid actors.
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Talk to customers
One click setup research to get feedback on what you’re building.
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Share what you learn
Distill your findings to share with your team via Slack or email.

How does it work?

Great Question helps you through every step of the research process so you’ll never be intimidated to learn more about your customer again.

Build your customer research panel

We give you the tools to build a panel of opted-in customers. Import from your database, or leverage our recruitment tools. Real customers, not paid professionals.

Conduct the research

Our integrated platform is the fastest way to conduct research with your own customers, while delivering an A+ participant experience.
Schedule research in minutes, batch invitations, and automate incentives.

Share what you learned

Capture research artefacts during your interviews - from video files, transcripts, notes and insights. Share daily digests to your team, and upcoming interviews to encourage ride-alongs.

It's crucial for our team to be able to make informed design decisions. Great Question takes care of all the logistics around our research needs, allowing us to spend more time talking to and learning from our customers.

Who does it work for?

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Product Managers

Organize customer interviews to guide your product strategy, and keep your team close to their users.



Get your prototypes in front of real customers early & often, and bring your team along for the journey.



Spend less time on research operations, and more time on deep work. Let us be your research operations assistant.

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Research Operations

Centralize and automate your manual processes to scale the level of support you can provide to your team

Does it play well with others?

We're building the best-in-class all-in-one customer research platform. But we also integrate with your existing tools.

Why use Great Question?

There are plenty of great reasons why Great Question is the tool you need to supercharge your customer research.

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Recruit with confidence

Use custom landing pages to quickly onboard customers into your research panel, or invite candidates via beautifully styled emails.

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Respect customers' privacy

Manage consent when customers join your panel or participate in a study. Configure safeguards to ensure that no one is overcontacted or overpolled.


Talk to the right candidate

Build rich profiles on your candidates to make them discoverable for relevant research: from demographic data, to product usage, and self-reported surveys.


Remove the guesswork

Guide your team to follow best practices with templates, scripts, and collateral to simplify and standardize your processes, even when you’re not there.


Automate the busy work

We handle the repetitive tasks from scheduling, reminders, incentives and reporting. Spend less time doing ops, more time doing research.


Capture your findings

Collect insights and observations as you conduct all your research, then collate the findings into shareable reports that are easily customizable.


Get your team involved

Keep everyone up to date with your findings with email digests, observer accounts, and integrations into your workflow.


Make research visible

Get a birds-eye view of all the research going on to keep a pulse on what's being learned and who is being talked to.


Scale and democratize research

Help everyone in your team answer their greatest questions, while keeping track of how it’s done to maintain your standards.

What else does Great Question do?

Holistic view
See all research activity in real time via your activity feed.
Participant protection
Prevent over-contacting & over-participating.
GDPR compliant
Manage your GDPR responsibilities throughout your research process.
Mobile friendly
Fully mobile-optimized for researchers & participants.
Keyboard shortcuts
Power keys to make identifying & recruiting faster.
Spend management
Facilitate payments and track the burn-down on your incentive spend.
Integrated learning
Capture insights. Tag by topic, feature, pain or idea, and share with your team. .
Total security
SOC 2-certified infrastructure with data encryption, constant monitoring and more. .

Ready to dive in?

Learn how we can help you scale your research operations.

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