Carol Rossi leads a consultancy focused on helping organizations see maximum impact from customer insights, whether or not they have an internal research team. She provides 1:1 coaching/advising and group training, through either internal engagements with companies or via public workshops. She's been working in user experience for over 25 years. She started the research practice at Kelley Blue Book and Edmunds from scratch, and led user research at NerdWallet.