Dana is a seasoned UX leader with over a decade of experience spanning early-stage startups to enterprise environments. Leveraging expertise in psychology, neuroscience, and UX design, she translates complex user behaviors into actionable product directions, guiding teams through market transformations such as the shift to hybrid work and AI Integrations. As a long-standing advocate for user-centered design, she empowers teams to conduct effective research, bridging diverse organizational needs and ensuring user insights are accessible to all stakeholders.

When not exploring the latest in UX research, Dana enjoys biking, Catch-Ball practice, being a coffee snob, and geeking out over dragons. 🐉

Feel free to connect on LinkedIn.