I am a freelance Senior UX researcher and UX advisor, co-founder of UX consulting firm Jagow Speicher, and a researcher at heart. Working with diverse UX teams, I help them mature, run impactful research, manage and optimise their UX practice, design powerful personalisation campaigns, and tackle change management challenges. Outside of work, I'm writing about all things UX Research, UX Management, and ResearchOps. Feel free to reach out here or go to https://johannajagow.com to learn more. 👋🏼