No user account creation
With Great Question, respondents don't have to create an account. It's easy to complete surveys and interviews without extra steps. Make research easy for everyone.
Easy to use, yet powerful
Complete every step of the customer research process with ease, in a single place. Find customers, execute research, pay incentives & share insights.
Customer panels
Built from the ground up to manage a panel of your most important audience, your customers. Get feedback from customers, not strangers.
Customized communications
Brand and customize the content in your outreach communications (emails, landing pages, etc) so your participants experience the same brand no matter who is contacting them.
comparison
Let’s Compare
See why Great Question is the #1 User Interviews alternative.
Features
$79 /month
$250 /month
$80 /month
$49 /month
On & off platform incentives
Built for customer research
Loved by people who do research across the globe
Jillian Berger
UX Researcher
”Within a matter of 5-7 minutes I have a study built and recruiting for me. It’s awesome! I no longer have to jump between tools to build a study, recruit and incentivize participants. I can do it all in one place, really simply.”
Dani Sandoval
Director of Design
”I would recommend Great Question for anyone who wants to get their customers voice into their design process. Great Question makes it super easy and efficient by keeping everything from screener questions to responses and participants in one place.”
"With Great Question, unmoderated usability studies, we get high-quality customer feedback, so we can make decisions a lot faster."
Sarah Stumme
Product Design Researcher
"We’ve cut the number of tools we were using in ½ and we can do everything from recruiting a panel to sending incentives in Great Question. It’s helped me streamline the recruitment and planning stages of our research.”
Jillian Berger
UX Researcher
”Within a matter of 5-7 minutes I have a study built and recruiting for me. It’s awesome! I no longer have to jump between tools to build a study, recruit and incentivize participants. I can do it all in one place, really simply.”
Dani Sandoval
Director of Design
”I would recommend Great Question for anyone who wants to get their customers voice into their design process. Great Question makes it super easy and efficient by keeping everything from screener questions to responses and participants in one place.”
"With Great Question, unmoderated usability studies, we get high-quality customer feedback, so we can make decisions a lot faster."
Sarah Stumme
Product Design Researcher
"We’ve cut the number of tools we were using in ½ and we can do everything from recruiting a panel to sending incentives in Great Question. It’s helped me streamline the recruitment and planning stages of our research.”
Jillian Berger
UX Researcher
”Within a matter of 5-7 minutes I have a study built and recruiting for me. It’s awesome! I no longer have to jump between tools to build a study, recruit and incentivize participants. I can do it all in one place, really simply.”
Dani Sandoval
Director of Design
”I would recommend Great Question for anyone who wants to get their customers voice into their design process. Great Question makes it super easy and efficient by keeping everything from screener questions to responses and participants in one place.”
"With Great Question, unmoderated usability studies, we get high-quality customer feedback, so we can make decisions a lot faster."
Sarah Stumme
Product Design Researcher
"We’ve cut the number of tools we were using in ½ and we can do everything from recruiting a panel to sending incentives in Great Question. It’s helped me streamline the recruitment and planning stages of our research.”
Why use Great Question?
One tool. Better participant experiences. More impact.
Recruit with confidence
Use custom landing pages to quickly onboard customers into your research panel, or invite candidates via beautifully styled emails.
Respect customers' privacy
Manage consent when customers join your panel or participate in a study. Configure safeguards to ensure that no one is overcontacted or overpolled.
Talk to the right candidate
Build rich profiles on your candidates to make them discoverable for relevant research: from demographic data, to product usage, and self-reported surveys.
Remove the guesswork
Guide your team to follow best practices with templates, scripts, and collateral to simplify and standardize your processes, even when you’re not there.
Automate the busy work
We handle the repetitive tasks from scheduling, reminders, incentives and reporting. Spend less time doing ops, more time doing research.
Capture your findings
Collect insights and observations as you conduct all your research, then collate the findings into shareable reports that are easily customizable.
Get your team involved
Keep everyone up to date with your findings with email digests, observer accounts, and integrations into your workflow.
Make research visible
Get a birds-eye view of all the research going on to keep a pulse on what's being learned and who is being talked to.
Scale and democratize research
Help everyone in your team answer their greatest questions, while keeping track of how it’s done to maintain your standards.
Use Cases
Used by people who do research
Built for curious, customer-centric teams, trusted by researchers. Our platform is so easy, ANYONE can do great research.
View all use cases
Features & Security
Wait, there's more!
Trust that your customer research platform does everything you need while keeping data secure, and privacy protected.
Track off-platform incentives
faq
Frequently asked questions
Why Great Question
How do you track incentives sent outside of Great Question?
Our integration with the incentive platform Tremendous allows our customers to send incentives to over 80 countries worldwide. For those customers that would prefer to send their incentives in a different system, it’s easy to update the status of those incentives on each study participant.
What makes Great Question better than User Interviews?
We believe that customer research should be easy enough that anyone can do it. Today, many teams are forced to use multiple tools to initiate and complete research projects, this makes research hard. We put all the steps into a single platform, so you can find the right customer, conduct your study using any method you need, keep track of the findings in our repository and pay incentives all in one place.
Does Great Question have a UX Repository?
Every subscription includes your own UX Repository. When studies are complete, recordings are automatically uploaded and transcribed. You can add tags and easily share findings across your organization.
Privacy & Security
Yes, we have completed our SOC 2 Type II examination. This represents our organizations commitment to security for our customers data.
How much does Great Question cost?
You can get started for free with a 14-day trial, and starter plans start at $10/month. You can launch unlimited projects, there are no limits on the kinds of studies you can host, and we’ll cover up to 20 customers in your panel and up to 5 hours of transcriptions a month.
Is it easier to share research across my organization?
It’s easy in Great Question to share your research findings via our Slack integration, or you can easily tag and compile findings in our research repository. This is all part of the platform.
Ready to dive in?
Try the unified platform for customer research
