A side-by-side comparison

Great Question vs. User Interviews

Stop using multiple tools to conduct customer research.

comparison

Let’s Compare

See why Great Question is the #1 User Interviews alternative.
Features
$79 /month
User Interviews logo
$250 /month
Lookback logo
$80 /month
Great Question logo dark
$49 /month
All in one solution
No repository
No repository
No incentives
Ease of use
2 / 5
3 / 5
3 / 5
5 / 5
On & off platform incentives
Dedicated support
Built for customer research

Loved by people who do research across the globe

Jillian Berger
UX Researcher
”Within a matter of 5-7 minutes I have a study built and recruiting for me. It’s awesome! I no longer have to jump between tools to build a study, recruit and incentivize participants. I can do it all in one place, really simply.”
Dani Sandoval
Director of Design
”I would recommend Great Question for anyone who wants to get their customers voice into their design process. Great Question makes it super easy and efficient by keeping everything from screener questions to responses and participants in one place.”
Emily Drumm
UX Researcher
"With Great Question, unmoderated usability studies, we get high-quality customer feedback, so we can make decisions a lot faster."
Sarah Stumme
Product Design Researcher
"We’ve cut the number of tools we were using in ½ and we can do everything from recruiting a panel to sending incentives in Great Question. It’s helped me streamline the recruitment and planning stages of our research.”
Jillian Berger
UX Researcher
”Within a matter of 5-7 minutes I have a study built and recruiting for me. It’s awesome! I no longer have to jump between tools to build a study, recruit and incentivize participants. I can do it all in one place, really simply.”
Dani Sandoval
Director of Design
”I would recommend Great Question for anyone who wants to get their customers voice into their design process. Great Question makes it super easy and efficient by keeping everything from screener questions to responses and participants in one place.”
Emily Drumm
UX Researcher
"With Great Question, unmoderated usability studies, we get high-quality customer feedback, so we can make decisions a lot faster."
Sarah Stumme
Product Design Researcher
"We’ve cut the number of tools we were using in ½ and we can do everything from recruiting a panel to sending incentives in Great Question. It’s helped me streamline the recruitment and planning stages of our research.”
Jillian Berger
UX Researcher
”Within a matter of 5-7 minutes I have a study built and recruiting for me. It’s awesome! I no longer have to jump between tools to build a study, recruit and incentivize participants. I can do it all in one place, really simply.”
Dani Sandoval
Director of Design
”I would recommend Great Question for anyone who wants to get their customers voice into their design process. Great Question makes it super easy and efficient by keeping everything from screener questions to responses and participants in one place.”
Emily Drumm
UX Researcher
"With Great Question, unmoderated usability studies, we get high-quality customer feedback, so we can make decisions a lot faster."
Sarah Stumme
Product Design Researcher
"We’ve cut the number of tools we were using in ½ and we can do everything from recruiting a panel to sending incentives in Great Question. It’s helped me streamline the recruitment and planning stages of our research.”

Why use Great Question?

One tool. Better participant experiences. More impact.
Use Cases

Used by people who do research

Built for curious, customer-centric teams, trusted by researchers. Our platform is so easy, ANYONE can do great research.
View all use cases

Features & Security

Wait, there's more!

Trust that your customer research platform does everything you need while keeping data secure, and privacy protected.
customer privacy

GDPR & SOC 2 compliant

unmoderated prototype testing tool

Unmoderated interviews

video transcript

Free video transcription

Research repository for all insights

UX repository

customer research incentives

Track off-platform incentives

no limit data usage

No database limits

faq

Frequently asked questions

Why Great Question

How do you track incentives sent outside of Great Question?
Our integration with the incentive platform Tremendous allows our customers to send incentives to over 80 countries worldwide. For those customers that would prefer to send their incentives in a different system, it’s easy to update the status of those incentives on each study participant.
What makes Great Question better than User Interviews?
We believe that customer research should be easy enough that anyone can do it. Today, many teams are forced to use multiple tools to initiate and complete research projects, this makes research hard. We put all the steps into a single platform, so you can find the right customer, conduct your study using any method you need, keep track of the findings in our repository and pay incentives all in one place.
Does Great Question have a UX Repository?
Every subscription includes your own UX Repository. When studies are complete, recordings are automatically uploaded and transcribed. You can add tags and easily share findings across your organization.

Privacy & Security

Are you SOC 2 compliant?
Yes, we have completed our SOC 2 Type II examination. This represents our organizations commitment to security for our customers data.
How much does Great Question cost?
You can get started for free with a 14-day trial, and starter plans start at $10/month. You can launch unlimited projects, there are no limits on the kinds of studies you can host, and we’ll cover up to 20 customers in your panel and up to 5 hours of transcriptions a month.
Is it easier to share research across my organization?
It’s easy in Great Question to share your research findings via our Slack integration, or you can easily tag and compile findings in our research repository. This is all part of the platform.

See the all-in-one UX research platform in action