Great Question vs User Interviews

Top 3 reasons customers choose Great Question over User Interviews

No user account creation
With Great Question, respondents don't have to create an account. It's easy to complete surveys and interviews without extra steps. Make research easy for everyone.
Easy to use, yet powerful
Complete every step of the customer research process with ease, in a single place. Find customers, execute research, pay incentives & share insights.
Customer panels
Built from the ground up to manage a panel of your most important audience, your customers. Get feedback from customers, not strangers.

Let’s Compare

See why Great Question is the #1 User Interviews alternative.

All in one solution (including a research repository)
Built for customer research
Support on & off platform incentives

"Great Question makes EVERY research step easy and offers amazing support!"

Jillian Berger

Head of UX Research

Loved by

Wait, there's more!


SOC2 Compliant

Unmoderated interviews

Track off-platform incentives

High touch, dedicated support

Video capture & free transcription

UX repository

No database limits

Frequently asked questions

How much does Great Question cost?

You can get started for free with a 14-day trial, and solo plans start at $49/month. You can launch unlimited projects, there are no limits on the kinds of studies you can host, and we’ll cover up to 5,000 customers in your panel and up to 20 hours of transcriptions a month.

What makes Great Question better than User Interviews?

We believe that customer research should be easy enough that anyone can do it. Today, many teams are forced to use multiple tools to initiate and complete research projects, this makes research hard. We put all the steps into a single platform, so you can find the right customer, conduct your study using any method you need, keep track of the findings in our repository and pay incentives all in one place.

Does Great Question have a UX Repository?

Every subscription includes your own UX Repository. When studies are complete, recordings are automatically uploaded and transcribed. You can add tags and easily share findings across your organization.

Are you SOC 2 compliant?

Yes, we have completed our SOC 2 Type 1 examination. This represents our organizations committment to security for our customers data.

How do you track incentives sent outside of Great Question?

Our integration with the incentive platform Tremendous allows our customers to send incentives to over 80 countries worldwide. For those customers that would prefer to send their incentives in a different system, it’s easy to update the status of those incentives on each study participant.

Is it easier to share research across my organization?

It’s easy in Great Question to share your research findings via our Slack integration, or you can easily tag and compile findings in our research repository. This is all part of the platform.

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