During this session, Amanda shares how and why she created a research program that gets designers, engineers, product, and managers of all kinds to collaborate and ultimately lead (you read that right, lead) research. Call it what you will- Self-serve. Speed dating. Rapid research. Round robins. Lighting research. DIY. This program increased access to customer feedback for teams who don’t have a dedicated researcher or whose project questions are small in scale but high in impact. It lets us get enough feedback on multiple projects at less cost, all on the same day.
Amanda Gelb is the Research Manager & Area Lead at Asana and a professor at NYU. She is committed to making an impact by building a community around shared values and is passionate about empowering communities through artful research and strategic planning while using data as a guide for decision-making. Amanda is a lifelong question-asker and tinkerer.
