Brand Awareness Survey Template

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What is a brand awareness survey?

Brand awareness surveys measure how familiar people are with the brand and how it is perceived. These surveys should be used frequently to enable monitoring of brand awareness over time to identify potential trends of shifts in the market.

Questions you can answer with a brand awareness survey

Is our brand resonating with our target audience?

What other brands are our prospects seeing?

Are our marketing channels working?

Advantages of brand awareness surveys

Easy to measure changes over time

Fast survey

Great to keep a pulse on new potential competitors

Disadvantages of brand awareness surveys

Finding people in your target audience might be costly

Survey fatigue

Sample size requirements might be difficult to meet

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