Description of the method
Brand awareness surveys measure how familiar people are with the brand and how it is perceived. These surveys should be used frequently to enable monitoring of brand awareness over time to identify potential trends of shifts in the market.
What Great Questions can you answer?
Is our brand resonating with our target audience?
What other brands are our prospects seeing?
Are our marketing channels working?
Strengths of the method
Easy to measure changes over time
Great to keep a pulse on new potential competitors
Disadvantages of the method
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Finding people in your target audience might be costly
Sample size requirements might be difficult to meet