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What is a brand awareness survey?
Brand awareness surveys measure how familiar people are with the brand and how it is perceived. These surveys should be used frequently to enable monitoring of brand awareness over time to identify potential trends of shifts in the market.
Questions you can answer with a brand awareness survey
Is our brand resonating with our target audience?
What other brands are our prospects seeing?
Are our marketing channels working?
Advantages of brand awareness surveys
Easy to measure changes over time
Fast survey
Great to keep a pulse on new potential competitors
Disadvantages of brand awareness surveys
Finding people in your target audience might be costly
Survey fatigue
Sample size requirements might be difficult to meet
