![]()
What is a brand perception survey?
Brand perception surveys explore how a brand is perceived by the target audience. These surveys are great at evaluating whether the messaging, values and overall perception of a brand are being communicated effectively. Continuously running brand perception surveys enable shifts or changes to be identified early.
Questions you can answer with a brand perception survey
What do people think of our brand?
Are we evoking the right emotions?
Do people understand/remember our values?
Advantages of brand perception surveys
Great to measure changes over time
Good to use before changing the brand to provide a baseline
Easy to build and share
Disadvantages of brand perception surveys
Finding respondents
Survey fatigue
Sampling errors
