Brand Perception Survey Template

How does our brand make you feel?
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What is a brand perception survey?

Brand perception surveys explore how a brand is perceived by the target audience. These surveys are great at evaluating whether the messaging, values and overall perception of a brand are being communicated effectively. Continuously running brand perception surveys enable shifts or changes to be identified early.

Questions you can answer with a brand perception survey

What do people think of our brand?

Are we evoking the right emotions?

Do people understand/remember our values?

Advantages of brand perception surveys

Great to measure changes over time

Good to use before changing the brand to provide a baseline

Easy to build and share

Disadvantages of brand perception surveys

Finding respondents

Survey fatigue

Sampling errors

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