![]()
Description of the method
Brand perception surveys explore how a brand is perceived by the target audience. These surveys are great at evaluating whether the messaging, values and overall perception of a brand are being communicated effectively. Continuously running brand perception surveys enable shifts or changes to be identified early.
What Great Questions can you answer?
What do people think of our brand?
Are we evoking the right emotions?
Do people understand/remember our values?
Strengths of the method
Great to measure changes over time
Good to use before changing the brand to provide a baseline
Easy to build and share
Disadvantages of the method
Finding respondents
Survey fatigue
Sampling errors
