Brand perception survey

How does our brand make you feel?
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Description of the method

Brand perception surveys explore how a brand is perceived by the target audience. These surveys are great at evaluating whether the messaging, values and overall perception of a brand are being communicated effectively. Continuously running brand perception surveys enable shifts or changes to be identified early.

What Great Questions can you answer?

What do people think of our brand?

Are we evoking the right emotions?

Do people understand/remember our values?

Strengths of the method

Great to measure changes over time

Good to use before changing the brand to provide a baseline

Easy to build and share

Disadvantages of the method

Finding respondents

Survey fatigue

Sampling errors

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