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What is a competitor benchmark survey?
Competitor benchmark surveys explore what other products or services people are comparing yours against when making a decision. They should be used when you want to understand how your product or service is viewed in comparison to others.
Questions you can answer with a competitor benchmark survey
![](https://cdn.prod.website-files.com/64b6a9e4e2e8460e691fd20f/64b6a9e4e2e8460e691fd44a_Icon-2.svg)
Who do we compete with?
![](https://cdn.prod.website-files.com/64b6a9e4e2e8460e691fd20f/64b6a9e4e2e8460e691fd44a_Icon-2.svg)
How do we perform against our competitors?
![](https://cdn.prod.website-files.com/64b6a9e4e2e8460e691fd20f/64b6a9e4e2e8460e691fd44a_Icon-2.svg)
Why do our competitors win?
Advantages of competitor benchmark surveys
![](https://cdn.prod.website-files.com/64b6a9e4e2e8460e691fd20f/64b6a9e4e2e8460e691fd449_Icon-1.svg)
Understand who you compete with
![](https://cdn.prod.website-files.com/64b6a9e4e2e8460e691fd20f/64b6a9e4e2e8460e691fd449_Icon-1.svg)
See where gaps exist against competitors
![](https://cdn.prod.website-files.com/64b6a9e4e2e8460e691fd20f/64b6a9e4e2e8460e691fd449_Icon-1.svg)
Define opportunities for improvement
Disadvantages of competitor benchmark surveys
![](https://cdn.prod.website-files.com/64b6a9e4e2e8460e691fd20f/64b6a9e4e2e8460e691fd44b_Icon.svg)
Sample size can be large depending on the desired confidence level
![](https://cdn.prod.website-files.com/64b6a9e4e2e8460e691fd20f/64b6a9e4e2e8460e691fd44b_Icon.svg)
Might not be a fit for products in new categories
![](https://cdn.prod.website-files.com/64b6a9e4e2e8460e691fd20f/64b6a9e4e2e8460e691fd44b_Icon.svg)
Could be hard to find competitor users
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