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What is a competitor benchmark survey?
Competitor benchmark surveys explore what other products or services people are comparing yours against when making a decision. They should be used when you want to understand how your product or service is viewed in comparison to others.
Questions you can answer with a competitor benchmark survey
Who do we compete with?
How do we perform against our competitors?
Why do our competitors win?
Advantages of competitor benchmark surveys
Understand who you compete with
See where gaps exist against competitors
Define opportunities for improvement
Disadvantages of competitor benchmark surveys
Sample size can be large depending on the desired confidence level
Might not be a fit for products in new categories
Could be hard to find competitor users
