Competitor benchmark survey

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Description of the method

Competitor benchmark surveys explore what other products or services people are comparing yours against when making a decision. They should be used when you want to understand how your product or service is viewed in comparison to others.

What Great Questions can you answer?

Who do we compete with?

How do we perform against our competitors?

Why do our competitors win?

Strengths of the method

Understand who you compete with

See where gaps exist against competitors

Define opportunities for improvement

Disadvantages of the method

Sample size can be large depending on the desired confidence level

Might not be a fit for products in new categories

Could be hard to find competitor users

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