Description of the method
Competitor benchmark surveys explore what other products or services people are comparing yours against when making a decision. They should be used when you want to understand how your product or service is viewed in comparison to others.
What Great Questions can you answer?
Who do we compete with?
How do we perform against our competitors?
Why do our competitors win?
Strengths of the method
Understand who you compete with
See where gaps exist against competitors
Define opportunities for improvement
Disadvantages of the method
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Sample size can be large depending on the desired confidence level
Might not be a fit for products in new categories
Could be hard to find competitor users