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Description of the method
Customer Attitude surveys explore how people feel about a product or service as well their thoughts and opinions of the business and how it compares with competitors. These surveys are best used when you want a well-rounded view of opinions about the product and more broadly about the business.
What Great Questions can you answer?
How do you feel about our product/service?
How do we compare to our competitors?
What do you like and dislike?
Strengths of the method
Broad range of possibilities
Changing attitudes can be measured over time
Focus on specific features can focus work
Disadvantages of the method
Results might be too broad
Sample size may be larger
Comparing scores over time can be statistically risky
