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Customer Attitude Survey Template

How are your customer's feeling?
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What is a customer attitude survey?

Customer attitude surveys explore how people feel about a product or service as well their thoughts and opinions of the business and how it compares with competitors. These surveys are best used when you want a well-rounded view of opinions about the product and more broadly about the business.

Questions you can answer with a customer attitude survey

How do you feel about our product/service?

How do we compare to our competitors?

What do you like and dislike?

Advantages of customer attitude surveys

Broad range of possibilities

Changing attitudes can be measured over time

Focus on specific features can focus work

Disadvantages of customer attitude surveys

Results might be too broad

Sample size may be larger

Comparing scores over time can be statistically risky

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