Customer attitude survey

How are your customer feeling?
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Description of the method

Customer Attitude surveys explore how people feel about a product or service as well their thoughts and opinions of the business and how it compares with competitors. These surveys are best used when you want a well-rounded view of opinions about the product and more broadly about the business.

What Great Questions can you answer?

How do you feel about our product/service?

How do we compare to our competitors?

What do you like and dislike?

Strengths of the method

Broad range of possibilities

Changing attitudes can be measured over time

Focus on specific features can focus work

Disadvantages of the method

Results might be too broad

Sample size may be larger

Comparing scores over time can be statistically risky

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