Customer behavior survey

Why do customers make the decisions they make?
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Description of the method

Customer behavior surveys collect data on how customers think they behave in specific situations. These surveys are most effective at the beginning of a project to understand the current behavior of customers to ensure your product or service matches their needs.

What Great Questions can you answer?

How do your customers think?

Why do customers make the decisions they make?

What are impactful outcomes for customers?

Strengths of the method

Understand what your customers think about a variety of topics

Measure against competition and desired outcomes

Eliminates assumptions

Disadvantages of the method

Time consuming

Can uncover additional feature requirements that might be out of range

Should be paired with demographic surveys, adding to potential survey fatigue

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