Customer Behavior Survey Template

What is a customer behavior survey?

Customer behavior surveys collect data on how customers think they behave in specific situations. These surveys are most effective at the beginning of a project to understand the current behavior of customers to ensure your product or service matches their needs.

Questions you can answer with a customer behavior survey

How do your customers think?

Why do customers make the decisions they make?

What are impactful outcomes for customers?

Advantages of customer behavior surveys

Understand what your customers think about a variety of topics

Measure against competition and desired outcomes

Eliminates assumptions

Disadvantages of customer behavior surveys

Time consuming

Can uncover additional feature requirements that might be out of range

Should be paired with demographic surveys, adding to potential survey fatigue

Customer Behavior Survey Template

What is a customer behavior survey?

Questions you can answer with a customer behavior survey

Advantages of customer behavior surveys

Disadvantages of customer behavior surveys

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