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What is a customer behavior survey?
Customer behavior surveys collect data on how customers think they behave in specific situations. These surveys are most effective at the beginning of a project to understand the current behavior of customers to ensure your product or service matches their needs.
Questions you can answer with a customer behavior survey
![](https://cdn.prod.website-files.com/64b6a9e4e2e8460e691fd20f/64b6a9e4e2e8460e691fd44a_Icon-2.svg)
How do your customers think?
![](https://cdn.prod.website-files.com/64b6a9e4e2e8460e691fd20f/64b6a9e4e2e8460e691fd44a_Icon-2.svg)
Why do customers make the decisions they make?
![](https://cdn.prod.website-files.com/64b6a9e4e2e8460e691fd20f/64b6a9e4e2e8460e691fd44a_Icon-2.svg)
What are impactful outcomes for customers?
Advantages of customer behavior surveys
![](https://cdn.prod.website-files.com/64b6a9e4e2e8460e691fd20f/64b6a9e4e2e8460e691fd449_Icon-1.svg)
Understand what your customers think about a variety of topics
![](https://cdn.prod.website-files.com/64b6a9e4e2e8460e691fd20f/64b6a9e4e2e8460e691fd449_Icon-1.svg)
Measure against competition and desired outcomes
![](https://cdn.prod.website-files.com/64b6a9e4e2e8460e691fd20f/64b6a9e4e2e8460e691fd449_Icon-1.svg)
Eliminates assumptions
Disadvantages of customer behavior surveys
![](https://cdn.prod.website-files.com/64b6a9e4e2e8460e691fd20f/64b6a9e4e2e8460e691fd44b_Icon.svg)
Time consuming
![](https://cdn.prod.website-files.com/64b6a9e4e2e8460e691fd20f/64b6a9e4e2e8460e691fd44b_Icon.svg)
Can uncover additional feature requirements that might be out of range
![](https://cdn.prod.website-files.com/64b6a9e4e2e8460e691fd20f/64b6a9e4e2e8460e691fd44b_Icon.svg)
Should be paired with demographic surveys, adding to potential survey fatigue
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