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What is a customer behavior survey?
Customer behavior surveys collect data on how customers think they behave in specific situations. These surveys are most effective at the beginning of a project to understand the current behavior of customers to ensure your product or service matches their needs.
Questions you can answer with a customer behavior survey
How do your customers think?
Why do customers make the decisions they make?
What are impactful outcomes for customers?
Advantages of customer behavior surveys
Understand what your customers think about a variety of topics
Measure against competition and desired outcomes
Eliminates assumptions
Disadvantages of customer behavior surveys
Time consuming
Can uncover additional feature requirements that might be out of range
Should be paired with demographic surveys, adding to potential survey fatigue
