Demographic Survey Template

Who are the people we're speaking with?
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What is a demographic survey?

Demographic surveys are used to understand personal information from people. They are especially useful in the early stages of product development when you want to achieve a very high level understanding of who your users are.

Questions you can answer with a demographic survey

Who are the people completing this survey?

How should we adjust our message/product/service based on what we know about these folks?

Is this the ideal group of folks for our target audience?

Advantages of demographic surveys

Easy to distribute

Very well known questions

Great to use ahead of any study

Disadvantages of demographic surveys

Questions might be perceived as too personal

Consider customizing answers based on current data

To require or not require, that is the question.

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