Demographic survey

Who are the people we're speaking with?
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Description of the method

Demographic surveys are used to understand personal information from people. They are especially useful in the early stages of product development when you want to achieve a very high level understanding of who your users are.

What Great Questions can you answer?

Who are the people completing this survey?

How should we adjust our message/product/service based on what we know about these folks?

Is this the ideal group of folks for our target audience?

Strengths of the method

Easy to distribute

Very well known questions

Great to use ahead of any study

Disadvantages of the method

Questions might be perceived as too personal

Consider customizing answers based on current data

To require or not require, that is the question.

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