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Description of the method
E-commerce feedback surveys collect data from customers about their purchase experience. They should be delivered once the purchasing journey is complete to explore the full end-to-end journey. This enables strengths and weaknesses throughout the journey to be identified and opportunities to improve experience considered.
What Great Questions can you answer?
What's working on our site?
What can we make easier on our online store?
How can we improve shopping?
Strengths of the method
Provides data that can be analyzed over time
In-depth survey
Focus attention on areas for improvement
Disadvantages of the method
Might be a little long
As with any online survey, potentially skewed responses
Survey fatigue
