E-commerce Feedback Survey Template

What was the online shopping experience like?
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What is an e-commerce feedback survey?

E-commerce feedback surveys collect data from customers about their purchase experience. They should be delivered once the purchasing journey is complete to explore the full end-to-end journey. This enables strengths and weaknesses throughout the journey to be identified and opportunities to improve experience considered.

Questions you can answer with an e-commerce feedback survey

What's working on our site?

What can we make easier on our online store?

How can we improve shopping?

Advantages of e-commerce feedback surveys

Provides data that can be analyzed over time

In-depth survey

Focus attention on areas for improvement

Disadvantages of e-commerce feedback surveys

Might be a little long

As with any online survey, potentially skewed responses

Survey fatigue

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