How efficient is the product or service?
What processes or other systems do users of the product interact with?
How can we optimize the product to better suit the needs of users in complex environments?
Able to identify deep understanding of how the product is used in complex environments
Identify areas of inefficiencies within the product
Explores how systems and process could work together to meet user needs
Very time intensive to conduct the interviews and if participants use the product very differently analyzing the outcome can be difficult.
Doesn’t explore potential solutions or concepts to resolve issues, this method only understands the current state.
In environments with high levels of security permission to conduct efficiency interviews can be lengthy to obtain.