Name Test Survey Template

What should we name this thing?
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What is a name test survey?

Name test surveys evaluate opinions of a product or service name by exploring how people feel about it and compare it with alternatives. These surveys are typically run during the brand development phase to provide quantitative data into the brand naming process.

Questions you can answer with a name test survey

What should we name our product/service/company?

What name totally works?

What name doesn't work?

Advantages of name test surveys

Easy to analyze lots of data

Can quickly identify a clear winner

Could uncover additional options

Disadvantages of name test surveys

Customers might not like any suggestions

Surveys with lots of long text answers, can take too much time to complete

Customers might like all the suggestions equally

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