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Description of the method
Name Test Surveys evaluate opinions of a product or service name by exploring how people feel about it and compare it with alternatives. These surveys are typically run during the brand development phase to provide quantitative data into the brand naming process.
What Great Questions can you answer?
What should we name our product/service/company?
What name totally works?
What name doesn't work?
Strengths of the method
Easy to analyze lots of data
Can quickly identify a clear winner
Could uncover additional options
Disadvantages of the method
Customers might not like any suggestions
Surveys with lots of long text answers, can take too much time to complete
Customers might like all the suggestions equally
