Name test survey

What should we name this thing?
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Description of the method

Name Test Surveys evaluate opinions of a product or service name by exploring how people feel about it and compare it with alternatives. These surveys are typically run during the brand development phase to provide quantitative data into the brand naming process.

What Great Questions can you answer?

What should we name our product/service/company?

What name totally works?

What name doesn't work?

Strengths of the method

Easy to analyze lots of data

Can quickly identify a clear winner

Could uncover additional options

Disadvantages of the method

Customers might not like any suggestions

Surveys with lots of long text answers, can take too much time to complete

Customers might like all the suggestions equally

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