Who are these people we call customers?
What are the demographics of our customers or prospects?
Who do our customers compare us against?
Capable of collecting large volumes of data quickly
Relatively simple to setup, collect and analyze data
Broad range of data can be collected with a single survey
Can be difficult to generate a depth of understanding as survey questions are fixed for all participants. Consider pairing your survey with an interview to generate deeper insights.
Respondents may misunderstand questions and provide inaccurate answers.
Responses are biased towards people motivated to complete the survey.
