Website feedback surveys enable the collection of information about users' opinions of a website. They should be presented to users either during or after their visit. The survey measures how satisfied users are and collects information about any issues.
Is our website working?
Can people do what they hoped to on the site?
Where should we focus our attention on the website?
Provides areas of focus for the website experience
Great to track impact of changes over time
Easily reportable data
Finding respondents can be difficult if you don't have a lot of traffic
Might get skewed results based on human nature of responses
Technical or non-technical glitches might skew results