Read how MainStreet has delivered on their promise to "helping all 30 million+ businesses in the US get back what they're owed so they can keep pushing us forward." with continuous customer feedback.
MainStreet helps software, hardware, and venture-backed startups claim tax credits most accountants never claim. In the short time they’ve been supporting small businesses and startups, they’ve saved over $100M for more than 1,000 customers.
Stemming from the company's belief that startups and founders have shaped America's economic landscape for the better, MainStreet's committed to helping all 30 million+ businesses in the US get back what they're owed so they can keep pushing us forward.
With it's mission in mind, MainStreet relies on customer research to develop and evolve it's best-in-class tax credit solution. With the help of Great Question, Jillian Berger, Head of UX Research, is able to build, launch and recruit customers to participate in studies within minutes.
“It’s crucial for our UX Research team to be able to make informed design decisions. Great Question takes care of all the logistics around our research needs, allowing us to spend more time talking to and learning from our customers.”
Before Great Question, Jillian had jumped between multiple tools for a single research project- from managing a panel of customers to designing a survey, conducting interviews, and manually sending out incentives. This took hours, limiting the number of studies and customer insights her team could support and gather each week.
By centralizing operations in a single customer research platform, Jillian is able to build a panel of customers, design a survey, run interviews, deliver incentives, and launch a study in 5-7 minutes. She’s able to manage more UX research projects, which helps MainStreet's design and product teams work even faster to deliver on their customer expectations.
Research Operations at MainStreet: