Put customers at the center of your designs
Do customer interviews, run usability studies, get feedback on what you’re building and answer your greatest questions with customer insights.
- Build a panel
- Create a panel of real customers, not paid actors.
- Schedule research
- Two clicks between you and a prototype test.
- Share your learnings
- Show your work, and bring your team along for the ride.
Get your work in front of customers
Create a database of opted-in customers who you can learn from, and get feedback on your work in progress. Take the guesswork out of design review
Turn questions into answers
Shorten the path between your questions and your customers. Setup customer interviews or surveys in minutes. Use templates to save time and get consistent responses.
Share what you learn
Link to your videos, transcripts, notes or survey results; generate reports on what you learned and share them with your team on Slack or email.
Why use Great Question?
There are plenty of great reasons why Great Question is the tool you need to supercharge your customer research.
Recruit with confidence
Use custom landing pages to quickly onboard customers into your research panel, or invite candidates via beautifully styled emails.
Respect customers' privacy
Manage consent when customers join your panel or participate in a study. Configure safeguards to ensure that no one is overcontacted or overpolled.
Talk to the right candidate
Build rich profiles on your candidates to make them discoverable for relevant research: from demographic data, to product usage, and self-reported surveys.
Remove the guesswork
Guide your team to follow best practices with templates, scripts, and collateral to simplify and standardize your processes, even when you’re not there.
Automate the busy work
We handle the repetitive tasks from scheduling, reminders, incentives and reporting. Spend less time doing ops, more time doing research.
Capture your findings
Collect insights and observations as you conduct all your research, then collate the findings into shareable reports that are easily customizable.
Get your team involved
Keep everyone up to date with your findings with email digests, observer accounts, and integrations into your workflow.
Make research visible
Get a birds-eye view of all the research going on to keep a pulse on what's being learned and who is being talked to.
Scale and democratize research
Help everyone in your team answer their greatest questions, while keeping track of how it’s done to maintain your standards.