Research platform for designers

Get customer feedback on designs without the hassle

Do customer interviews, run usability studies, get feedback on what you’re building and answer your greatest questions with customer insights.

Build a panel
Create a panel of real customers, not paid actors.
Schedule research
Two clicks between you and a prototype test.
Share your learnings
Show your work, and bring your team along for the ride.

Get your work in front of customers

Create a database of opted-in customers who you can learn from, and get feedback on your work in progress. Take the guesswork out of design review.

Customer research panel

Turn questions into answers

Shorten the path between your questions and your customers. Setup customer interviews or surveys in minutes. Use templates to save time and get consistent responses.

All in one customer research platform

Share what you learn

Link to your videos, transcripts, notes or survey results; generate reports on what you learned and share them with your team on Slack or email.

Customer research insights

Why use Great Question?

There are plenty of great reasons why Great Question is the tool you need to supercharge your customer research.

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Recruit with confidence

Use custom landing pages to quickly onboard customers into your research panel, or invite candidates via beautifully styled emails.

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Respect customers' privacy

Manage consent when customers join your panel or participate in a study. Configure safeguards to ensure that no one is overcontacted or overpolled.


Talk to the right candidate

Build rich profiles on your candidates to make them discoverable for relevant research: from demographic data, to product usage, and self-reported surveys.


Remove the guesswork

Guide your team to follow best practices with templates, scripts, and collateral to simplify and standardize your processes, even when you’re not there.


Automate the busy work

We handle the repetitive tasks from scheduling, reminders, incentives and reporting. Spend less time doing ops, more time doing research.


Capture your findings

Collect insights and observations as you conduct all your research, then collate the findings into shareable reports that are easily customizable.


Get your team involved

Keep everyone up to date with your findings with email digests, observer accounts, and integrations into your workflow.


Make research visible

Get a birds-eye view of all the research going on to keep a pulse on what's being learned and who is being talked to.


Scale and democratize research

Help everyone in your team answer their greatest questions, while keeping track of how it’s done to maintain your standards.

Ready to dive in?

Learn how we can help you scale your research operations.

Get started
Customer research tool