comparison
Let’s Compare
See why Great Question is the #1 Ethnio alternative.
Features
$79 /month
$250 /month
$80 /month
$49 /month
Built for customer research
Use Cases
Used by people who do research
Built for curious, customer-centric teams, trusted by researchers. Our platform is so easy, ANYONE can do great research.
View all use cases
Why Great Question
Wait, there's more!
It shouldn't take a PhD just to better understand your customers. Our all-in-one customer research platform is built to be used by anyone who does research.
Compliance & Security
GDPR & SOC 2 Certified
Unmoderated interviews
No apps to download, all included
Video transcription
Get to the insights faster
UX repository
Included at no extra cost
Global incentives
Saying thank you with ease
Great support
Included for everyone
Loved by people who do research across the globe
Jillian Berger
UX Researcher
”Within a matter of 5-7 minutes I have a study built and recruiting for me. It’s awesome! I no longer have to jump between tools to build a study, recruit and incentivize participants. I can do it all in one place, really simply.”
Dani Sandoval
Director of Design
”I would recommend Great Question for anyone who wants to get their customers voice into their design process. Great Question makes it super easy and efficient by keeping everything from screener questions to responses and participants in one place.”
"With Great Question, unmoderated usability studies, we get high-quality customer feedback, so we can make decisions a lot faster."
Sarah Stumme
Product Design Researcher
"We’ve cut the number of tools we were using in ½ and we can do everything from recruiting a panel to sending incentives in Great Question. It’s helped me streamline the recruitment and planning stages of our research.”
Jillian Berger
UX Researcher
”Within a matter of 5-7 minutes I have a study built and recruiting for me. It’s awesome! I no longer have to jump between tools to build a study, recruit and incentivize participants. I can do it all in one place, really simply.”
Dani Sandoval
Director of Design
”I would recommend Great Question for anyone who wants to get their customers voice into their design process. Great Question makes it super easy and efficient by keeping everything from screener questions to responses and participants in one place.”
"With Great Question, unmoderated usability studies, we get high-quality customer feedback, so we can make decisions a lot faster."
Sarah Stumme
Product Design Researcher
"We’ve cut the number of tools we were using in ½ and we can do everything from recruiting a panel to sending incentives in Great Question. It’s helped me streamline the recruitment and planning stages of our research.”
Jillian Berger
UX Researcher
”Within a matter of 5-7 minutes I have a study built and recruiting for me. It’s awesome! I no longer have to jump between tools to build a study, recruit and incentivize participants. I can do it all in one place, really simply.”
Dani Sandoval
Director of Design
”I would recommend Great Question for anyone who wants to get their customers voice into their design process. Great Question makes it super easy and efficient by keeping everything from screener questions to responses and participants in one place.”
"With Great Question, unmoderated usability studies, we get high-quality customer feedback, so we can make decisions a lot faster."
Sarah Stumme
Product Design Researcher
"We’ve cut the number of tools we were using in ½ and we can do everything from recruiting a panel to sending incentives in Great Question. It’s helped me streamline the recruitment and planning stages of our research.”
faq
Frequently asked questions
Why Great Question
How do you send global incentives?
Our integration with the incentive platform Tremendous allows our customers to send incentives to over 80 countries worldwide. The easy-to-build user interface allows you to quickly identify who needs their incentive. A personalized thank you is emailed with a call to action that allows the customer to select the incentive of their choice.
What makes Great Question better than Ethnio?
We believe that customer research should be easy enough that anyone can do it. Today, many teams are forced to use multiple tools to initiate and complete research projects, this makes research hard. We put all the steps into a single platform, so you can find the right customer, conduct your study using any method you need, keep track of the findings in our repository and pay incentives all in one place.
Can you support multiple research teams?
We’ve made it easy for teams to coordinate calendars, do round robin scheduling, support observers, track notes in interview rooms and built out a wallet and budgeting capabilities within Great Question, so you can keep track of your spending across research teams or by the project.
Privacy & Security
Yes, at Great Question, privacy is a first-class citizen. We are deeply committed to complying with GDPR and helping our customers to comply by providing all the necessary tooling.
Read more here.How much does Great Question cost?
You can get started for free with a 14-day trial, and solo plans start at $49/month. You can launch unlimited projects, there are no limits on the kinds of studies you can host, and we’ll cover up to 5,000 customers in your panel and up to 20 hours of transcriptions a month.
Is it easier to share research across my organization?
It’s easy in Great Question to share your research findings via our Slack integration, or you can easily tag and compile findings in our research repository. This is all part of the platform.
See the all-in-one UX research platform in action
