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Ask AI is an AI-powered research assistant built into your Great Question repository. Instead of manually searching through studies one at a time, you ask a natural-language question and get structured, citation-backed answers drawn from your transcripts. It searches broadly first, then helps you zoom in on the patterns, quotes, and themes that matter. Ask AI works at two levels: you can query across your entire repository for cross-study synthesis, or scope it to a single study or session for deeper analysis, including its highlights.

Why it matters

Ask AI surfaces insights you didn’t know existed, it searches all of your studies automatically, so you don’t need to know which study to check. Every claim is tied to a verbatim participant quote with a link to the source session, so you can hover to preview and click to jump to that moment in the recording. You can synthesize across studies in seconds, asking big-picture questions and getting structured themes with supporting quotes spanning multiple studies and time periods. And because product managers, designers, and executives can self-serve simple questions, research stays accessible to your whole team.

Who is it for?

How to access Ask AI

  1. Navigate to the Repository and open the Ask AI tab in the header.
  2. Check the scope of your query. By default, Ask AI searches the entire repository, use the source filter to narrow to specific teams, studies, or sessions.
  3. Type a focused question (for example, “What onboarding issues did users mention?”).
  4. Review the response, including linked quotes and study context.
Ask AI searches broadly by default, then groups results by theme and timeframe. You can ask follow-up questions to narrow results further, by date range or company, for example.
You can multi-select teams, studies, or sessions to focus your query on exactly the interviews you want the AI to consider.
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What kinds of questions can I ask?

How Ask AI works

Ask AI is an agentic system that thinks strategically, not just a keyword search tool. When you ask a question, it develops a search strategy, chooses the right approach, and executes multiple searches from different angles to find the best answer, up to a handful of search rounds per question. It’s discovery-first: rather than demanding filters upfront, it searches broadly and shows you what exists, revealing temporal patterns, coverage gaps, and refinement options based on what it finds. It uses semantic understanding to match intent, not just keywords, ask about “checkout problems” and it finds mentions of “payment failed,” “couldn’t complete order,” and “card was declined.” And it performs cross-study synthesis, identifying patterns across studies and time periods and reporting prevalence counts (for example, “8 of 12 participants mentioned this”) so you can gauge how widespread a theme is. At the repository level, Ask AI searches transcripts and study summaries. When you’re chatting from inside a specific study or session, it also has access to that study’s highlights.

Key features

Citations linked to recordings. Every answer includes verbatim quotes with full source attribution, session ID, study name, date, and participant context. Click any quote block to jump directly to that moment in the recording.
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Collapsible sidebar and full-page mode. Expand or collapse the AI Chat sidebar, or switch to a full-page view at any time. Your conversation persists as you navigate between sessions. Chat sharing. Share AI Chat conversations with teammates via a link to collaborate on the insights you discover. Automatic speaker role detection. Ask AI identifies who is a participant and who is a moderator, leading to more accurate insights and fewer irrelevant quotes. Study-level synthesis. On moderated interview studies with three or more sessions with transcripts, you’ll automatically see AI-generated summaries, key insights, and structured themes — and you can use an embedded Ask AI chat scoped to that study for deeper exploration.

Best practices

Start specific, then broaden, ask topic-based questions first rather than “summarize everything,” and you’ll get tighter results. Use follow-ups to refine, since Ask AI maintains context across the conversation. Always review the linked quotes to validate a finding before sharing it. Scope your search with the source filter when you know where to look, and use the full repository scope when you’re exploring. If results feel off, check transcript quality, Ask AI is only as good as the transcripts it searches.

Trust and security

Repository-level vs. study-level Ask AI

Ask AI (repository-level) searches across all interviews in scope to surface patterns and quotes spanning multiple studies. Use it when you’re synthesizing, exploring, or don’t know which study has the answer. Ask AI in a study or session answers questions within a single study or session, and additionally has access to that scope’s highlights. Use it when you’re deep in one interview and want to find specific moments or themes within that context.

Troubleshooting

Frequently asked questions

How does Ask AI prevent hallucinations? Every answer is grounded in your actual research data, with each claim tied to a specific verbatim quote from a specific session. If the evidence isn’t in your repository, Ask AI tells you “not found” rather than making something up. Can my whole team use Ask AI? Yes. It’s designed for researchers, product managers, designers, and executives alike, and granular role-based permissions let you control exactly who has access to which data and features. How is participant privacy protected? Speaker identification uses handles only, so real names never surface in AI responses. Does Ask AI work with all research methods? It works across studies that have transcribed sessions, interviews, unmoderated tests, and standalone recordings. Research methods without spoken content, like a pure card sort or tree test with no narration, don’t have a transcript for it to search. What sessions can I access? Ask AI respects all existing team permissions and study visibility settings; you can only search studies and sessions you already have permission to view. Your chat history is private to you — teammates don’t see the list of conversations you’ve had. Individual chats become viewable only when you share their link with someone on your account.
Still need help? Contact us at support@greatquestion.co — median response time is 19 minutes during support hours.