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Highlights are short, shareable snippets pulled from your interview videos and transcripts. They capture pivotal moments, a quote, a reaction, a moment of confusion, from research sessions, whether the session was recorded through an integration like Zoom or uploaded manually. Highlights help teams identify the most valuable moments in an interview, streamline how teammates review qualitative feedback, and expand access to research insights across departments.

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Create a Highlight

You can create highlights two ways. Manually, from the Interview Room:
  1. Open the Interview Room for a completed session.
  2. Highlight a section of the transcript with an important moment.
  3. Click Highlight on the pop-up menu.
  4. Your highlight is created automatically with a matching video clip.
  5. From here you can play the clip, add tags, copy the link, or open it in a new page.
Automatically, with AI. Great Question can suggest highlights on its own once a session’s transcript is ready, along with a suggested title and tags, you don’t have to select the text yourself. This is controlled by an account-level AI setting, so an Admin can turn it off if your team prefers to highlight manually only.
Use tags consistently to make it easier to search and group highlights later in your Repository.

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Share a Highlight

Click Copy link on the highlight and paste it wherever your team works, Slack, Notion, and so on. Anyone with access to your workspace can view the clip instantly. Pasting a highlight link into a supported tool like Slack shows a rich preview with the video, not just a bare link.
To let people outside your workspace view a highlight, change its share settings to Public.

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Use cases

Keep highlights short and focused (10–30 seconds) for easier consumption, tag them consistently for discovery during synthesis, add them to Reels or Insights to showcase patterns, and encourage teammates to browse highlights regularly.

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Troubleshooting

Still need help? Contact us at support@greatquestion.co — median response time is 19 minutes during support hours.