Table of Contents
Insights 101
Updated
by Billy Dowell
Share your Insights with your team
Insights are documents that you can use to collate research learnings and embed your interview recordings, tags, highlights, highlight reels, survey responses, and more. Use Insights to share your findings and collaborate with teammates.

How do I create an Insight?
There's more than one way to peel an orange (some say):
From Insights
- Click Insights on the left side menu.
- Click New insight in the upper right corner.
- Name your Insight and begin adding details, including embedding other artifacts from you and your team's research.
From Studies
- Select the study that you want to work with.
- Click Insights on the left side menu.
- Click Create first insight if there are no existing insights, or New insight in the upper right corner.
- Name your Insight and begin adding details, including embedding other artifacts from you and your team's research.
From Data (global and within studies)
- Select the artifacts that you want to add to an Insight.
- Click Add to insight in the upper right corner.
- Click Create new insight.
- Name your Insight and begin adding details, including embedding other artifacts from you and your team's research.
From Synthesis (Beta)
- Select the study that you want to work with.
- Click Synthesis (Beta) on the left side menu.
- Follow the steps in our Synthesis guide.
How do I add content to my Insight?
You can add text, artifacts, and even photos to your insights. Here's how:
- For starters, make sure your insight has a title and description.
- Descriptions are optional, but they are recommended, since they give your team some idea of what your insight is about.
- Give your insight a cover photo by clicking on Add cover photo and then selecting an image from your device.
- Cover photos are also optional, of course. But they can be informational, or just fun and colorful.
- Tag your insight, when ready, since tags can be helpful for many reasons.
- Artifact tags are not applied to Insights. So be sure to add any tags that you think will be relevant and helpful.
- Embed artifacts by clicking on Embed (sticky note like icon).
- Once you've clicked Embed, filter and search for the artifacts that you would like to add to the insight, check the box for each, and click Embed.
- The artifacts will be added into a container that is embedded into the text field, and indicated by a purple border when selected.
- ❗ Be careful when using backspace/delete, as you can remove the artifacts. However, if you do, just undo using your device's undo command/hotkeys.
- Add images that may be relevant to your research by clicking the Upload image button (landscape icon) and then selecting an image from your device.
- Images will also be indicated by a purple border when selected. Make sure your image does not have this border if you are going to add any more content, so that you do not replace the image.
- Finally, add text. You can type up whatever you need using standard text editor features such as headings, bold, italics, text alignment, etc... You can also add links via the Insert link button (chain links icon).
How do I share an Insight?
- Click Insights on the left side menu.
- Find the insight that you want to share by skimming through or using the search bar.
- Click on the Copy link button (chain links icon).
- Or open the insight and click on the Copy link button (no icon).
- Share the link with your team.
How do I delete an Insight?
This action cannot be undone, so be sure you want to delete the insight before doing so.
- Click Insights on the left side menu.
- Find the insight that you want to share by skimming through or using the search bar.
- From the list, or from within the insight, click on the ⋯.
- Click Delete insight.
- Confirm this action by clicking Delete insight again in the modal that pops up.
- Change your mind? Click Keep insight.
Only Great Question users will be able to view the content. Invite new teammates to collaborate.
Have Questions?
Please reach out to us in the chat or at [email protected]!