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In Great Question, artifacts are any items or outputs created from your research, including Insights, Reels, Highlights, Interviews, uploaded Files, and survey results. They’re the building blocks of your research library, and sharing them ensures your findings reach the right people. This guide is for Admins, Creators, and Observers who want to share research, and for anyone responsible for distributing findings across teams.

Ways to share your artifacts

There are two main ways to share. Invite team members to your account. Admins and Creators can edit artifacts, while Observers can view but not edit. Observers are free and unlimited, which makes this a great way to share with non-research collaborators. Change the artifact’s share settings. To share an artifact outside your team, change its visibility to Anyone with the link can view. This provides security by obfuscation, the link is unique, complex, and nearly impossible to guess.
Each artifact type has its own URL format, for example, a Highlight link looks like https://greatquestion.co/h/TVHKTrHymHXmuunofynDWs5f?ts=90162, where the ts parameter jumps the video to that timestamp. Insights and Reels use their own distinct link formats. Always copy the link directly from the artifact rather than guessing at the URL pattern.
There are a few ways to copy an artifact link:
  • From the full-page view: click the chain-link (Copy link) icon in the top-right corner.
  • From the grid or list view: hover over the artifact tile and click the chain-link icon in the upper corner.
  • From the slide-out modal: click the Copy link button at the bottom of the slide-out.
Copying links directly from the artifact ensures you’re sharing the correct URL version, complete with access tokens.

Changing an artifact’s share settings

  1. Open the artifact in full view (click Open in full view next to the chain-link icon).
  2. Click Share in the top-right corner.
  3. Use the dropdown to select your preferred visibility: Anyone on the account can edit (the default for Admins and Creators) or Anyone with the link can view.
  4. Changes save automatically.
  5. Optionally, click Copy link from the popup to share it immediately.
By default, Observers cannot edit artifacts, even when the share setting is “Anyone on the account can edit.”

Account-wide default share settings (Admins only)

Admins can control default sharing behavior for all artifact types:
  1. Go to Account Settings → Governance → Permissions.
  2. Locate the dropdown for each artifact type (Insights, Reels, Highlights, Interviews).
  3. Choose Anyone with the link can view to make your organization’s research easier to access.
This sets a consistent sharing policy across the entire account.

Frequently asked questions

Can I password-protect an artifact link? Not currently. Great Question uses secure, randomly generated URLs (similar to Google Docs), which provides a high level of security through unique link generation. If you need tighter control, add trusted users as Observers, it’s free and easy to manage.
Use Observers for external viewers who don’t need editing access, keep share settings consistent across artifact types, review shared links periodically for security hygiene, and link directly to Reels or Insights when presenting findings for the most polished experience.

Still need help? Contact us at support@greatquestion.co — median response time is 19 minutes during support hours.