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Tags help you break down long-form interviews and survey responses into bite-sized insights, and they make it easy to identify themes across multiple studies. Applying tags consistently turns a growing pile of research into a searchable, connected library.

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Two types of tags

Great Question uses two kinds of tags. Global tags are used organization-wide for cross-study synthesis, while study tags are specific to an individual study for focused analysis.
By default, only Admins can create tags. Admins can extend tag-creation permission to Creators from the Tag manager.

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Creating global tags

To create global tags, go to Settings → Candidate Data → Tags (the Tag manager). From there you can add new tags within existing groups, or create new color-coded buckets and drag and drop tags to organize them. You can also merge duplicate tags together or delete tags you no longer need from the same screen. Studies also have their own Tags tab with Study and Global sub-tabs, giving you a second place to manage tags without leaving the study.

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Applying tags

You can apply tags in four places across the Repository:
  • Interview Rooms
  • Highlights
  • Reels
  • Insights
In each of these, click Find or create a tag and either select an existing tag or create a new one. Great Question can also suggest tags automatically when AI processes a transcript, or while you’re highlighting text, you can accept or ignore the suggestion.
Keep tag names short, clear, and consistent, and use groups to organize by theme, such as Pain Points or Feature Requests, so patterns are easy to spot later.

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Troubleshooting

Still need help? Contact us at support@greatquestion.co — median response time is 19 minutes during support hours.