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The Qualtrics integration lets you run your own Qualtrics surveys through Great Question while keeping response data centralized in your research repository. Qualtrics is one of several “bring your own survey link” options in Great Question, alongside Formsort, SurveyMonkey, and Google Forms — Qualtrics gets its own OAuth connection so you can pick surveys from a live list instead of pasting a raw link.

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Connect Qualtrics

Setting up the connection requires a few values from your Qualtrics account:
  1. In Qualtrics, go to Account Settings.
  2. On the IDs tab, copy your Organization ID and Datacenter ID.
  3. On the OAuth Client Manager tab, create a new client and copy its Client ID and Client Secret. Configure the client with:
Qualtrics help article for reference.
  1. In Great Question, open the Integrations page, enter these credentials, and click Connect.
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  2. Authorize access when prompted.

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Create a survey study

  1. Create the study — name it and, optionally, assign a different study owner using the collaborator option.
  2. Configure the plan — set a participant limit, configure incentives (optional), and choose your consent form preferences. You can also set custom attributes and language preferences.
  3. Select the survey — enable Use my own survey link, select Qualtrics from the platform dropdown, then choose the target survey.
  4. Review — confirm every detail shows a green checkmark, then click Create.
Your Qualtrics survey must include gq_token as an embedded data field so Great Question can match responses back to participants. Without it, the survey isn’t selectable. Additionally, only surveys that have been updated in the past seven (7) days will be shown.

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After publishing

Once published, review incoming responses under the study’s Survey and Summary tabs — Summary breaks down results into Overall and Individual views. You can also embed your Great Question candidate attributes into the Qualtrics survey link as URL parameters, so that data is available to your survey without asking participants again.
Still need help? Contact us at support@greatquestion.co — median response time is 19 minutes during support hours.