Table of Contents
Branding
Branding
Learn how to customize your participant experience by applying your company’s logo and brand colors across emails, landing pages, and surveys.
Why customize branding?
Brand consistency helps participants recognize your company and feel comfortable engaging with your research. You can align your study visuals with your brand identity by adjusting:
- Company logo and placement
- Primary and secondary text colors
- Button colors for participant interactions
These changes are reflected across study-related assets like emails, landing pages, schedulers, and survey forms.
Who can customize branding?
Only Admins can access and change company branding settings.
How to access and adjust Branding Settings
- Click your profile name in the top-right corner.
- Select Settings.
- Under your account name, click Branding.
Customization options
There are five key customization options, each affecting multiple areas of the participant experience.
Customization Option | What It Affects |
Logo | Appears in all emails and study landing pages. Placement: Left, Center (default), or Right. |
Primary Text Color | Headers, body text, and general text elements (e.g., scheduler dates, landing page copy). |
Secondary Text Color | Background or alternate text, subtext, and secondary details. |
Primary Button Color | Button backgrounds and highlights across all participant-facing pages. |
Secondary Button Color | Button text color. |
Preview your changes: Click Preview at the top of the page to test how your updates will appear in different views (email, landing page, scheduler, etc.).
Where branding appears
Emails
- Primary text color changes headers and body text.
- Primary button color affects the button background.
- Secondary button color changes the button text.
Landing Pages
- Primary text color: headers and body.
- Secondary text color: subtext below buttons.
- Primary/secondary button colors: buttons and button text.
Scheduler & Confirmation Pages
- Primary text color: headers, time slots, and selected dates.
- Secondary text color: passed dates, location text, and outlines.
- Primary button color: selected dates, hover effects, and action buttons.
- Secondary button color: button text.
Screeners, Surveys, and Signup Forms
- Primary text color: headers and question text.
- Secondary text color: question counters or small text.
- Primary/secondary button colors: all button states.
Recommended logo specs
- Format: PNG (transparent background)
- Width: ~512px
- Remove any extra whitespace for best results.
How to reset default colors
To restore default Great Question branding:
- Go to Settings → Branding.
- Click Edit → Reset to Default.
- A green confirmation message will appear.
- Click Save, then Confirm in the popup modal.
Resetting will revert all colors to Great Question’s defaults (including text and button colors).
Limitations
- To apply custom branding to outgoing emails, you must send through your integrated email provider.
Still need help?
Reach out to us anytime in the app or email us at [email protected]!
