Incentives 101

Incentives are rewards you offer participants in exchange for their time and insights. A well-chosen incentive lifts your participation rate and encourages people to show up prepared and give you thoughtful feedback. This guide covers the reward types Great Question supports and how to enable incentives on a study.

Reward types

Great Question supports several ways to reward participants. Choose the method that best fits your audience and how you want to handle payment.

Method	What it is	Best for
Tremendous	Digital rewards fulfilled through Tremendous. Participants choose their payout — Visa reward cards, PayPal, bank transfer, gift cards, or a charitable donation.	Most studies, especially when participants want to pick their own reward
Coupon	A discount code from a pool you preload.	Rewarding your own customers with account credit or a promo
Product	A product-based reward such as an account upgrade or free plan.	Studies where the reward is your own product
Manual	You fulfill the reward yourself, outside of Great Question.	Swag, physical gifts, or any reward you handle directly
Other	Any arrangement managed entirely outside the platform.	External fulfillment handled by you or a recruiting partner

Digital rewards through Tremendous support a wide range of currencies, so you can pay participants in their local currency.

How to enable incentives

You set an incentive when you build your study.

Open your study and go to the Plan tab.
Toggle on the Incentive option.
Choose the incentive type — Money or gift card, Coupon code, Product gift, or Other.
If you chose Money or gift card, also pick how it’s funded: Through Great Question (Tremendous) or Outside of Great Question (you handle payment yourself). Then set the amount.

Match the reward to your audience, and make sure the amount reflects how much of the participant’s time you’re asking for. See the Incentives FAQ for recommended amounts by study type.

Troubleshooting setup

A few common issues to check when an incentive doesn’t behave as expected:

Issue	How to fix it
No incentive was offered	Confirm the Incentive box is checked on the Plan tab.
Participant didn’t get their reward	Check that the participant’s email isn’t bouncing or blocked, then resend the thanks message. Also confirm your wallet has enough unallocated funds, Tremendous rewards won’t send if the study’s funding is short.
Coupon codes ran out	Preload more codes. If the pool runs out, fulfillment fails silently rather than notifying you, so it’s worth checking your remaining code count before a study picks up volume.
Wrong amount was sent	Verify the amount on the Plan tab, or update it per participant before the thanks message is sent.
Reward wasn’t fulfilled through Great Question	Make sure you didn’t select Outside of Great Question or the manual/external option by mistake.
Can’t offer only specific gift cards (e.g. only Visa)	Not currently supported — participants choose from Tremendous’s full catalog of payout options.

For the full walkthrough on delivering rewards, see How to Send Incentives.

Still need help? Contact us at support@greatquestion.co — median response time is 19 minutes during support hours.

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Incentives

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Modular study add-ons

Reward types

How to enable incentives

Troubleshooting setup

​Reward types

​How to enable incentives

​Troubleshooting setup

Reward types

How to enable incentives

Troubleshooting setup