Table of Contents


Billy Dowell Updated by Billy Dowell

Intro to Survey Studies

Ready to send out some surveys?

Let's get you started and get those questions ready to send out!

If you have not reviewed Great Question Study Basics, it is recommended. 😊

Study Creation

First things first, you have to draft a study and get it ready to publish.

Draft Survey Study View
Create the Study
  1. Click New study + at the top of the left sidebar menu. OR click New study in the top right corner, if in the Studies page.
  2. Select Survey.
  3. Name your study.
    1. By default, you will see the name as "Untitled study type (current date)"
  4. Optional: Change the study owner if you are creating this study on behalf of another team member by clicking on the Add Collaborator icon to the right of the study title.
Set the Plan
  1. Optional: Add a description for the Research goal.
  2. Set your Participant limit (how many total people you want to participate in your survey).
  3. Leave the incentive toggled on if you want to offer an incentive. If not, flip the toggle off.
    1. Choose your incentive method.
      1. By default, you will see that Money or gift card is selected.
    2. Update the value that you want EACH participant to receive, if using Money or gift card.
      1. Your total funds required will be shown at the Review page.
    3. Chose whether you want to fund the study Through Great Question or Outside of Great Question.
    4. If choosing something other than Money or gift card, follow the prompts that are now shown.
  4. Select your preferred Consent form option.
  5. Optional: Click on Show additional setup to see more settings, such as:
    1. Custom study attributes: More on study attributes here.
    2. Participant experience language to change the proffered language.
  6. Click Next.
Create the Survey questions
More on surveys in our Screeners and Surveys guide.
Click here for more info on using your own survey link (coming soon).
  1. Start by typing up your first question.
  2. Decide the type of answers and create the answers. *Example: β€œDo you like donuts?” would be a Yes/No question. β€œWhat type of donuts do you like?” could be Multi Select, where answers would need to be typed out, or could be Short Text, which allows the participant to type their answer.
  3. Decide if you want the question to be required, to prevent the participant from skipping the question.
  4. Click Attribute and select/create an attribute if you want their reply to be created as an attribute value.
  5. To duplicate the question, click on the duplicate icon next to Required.
  6. To add more questions, click on the + under the first/previous question.
  7. Add any skip logic that you want to use in order to determine what questions the participant sees based on a previous answer.
  8. Question templates can also be viewed and used by clicking on the templates icon in the top right corner, just under the Review tab (depending on screen size).
  9. Optional: Preview your study by clicking on Preview, in the top right corner, next to Library.
Preview button
Name and Email are required and automatically collected. They do not need to be dedicated questions.
  1. Review the details of your study. You should see all green checkmarks.
    1. If you added an incentive but did not use Money or gift card, you will not see any incentive details to review.
    2. If you added an incentive, used Money or gift card, and chose Outside of Great Question, you will not see any incentive details to review.
    3. If you added an incentive, used Money or gift card, and chose Through Great Question, you will see the amount of funds needed for the study.
  2. If a step does not have a green checkmark, click on the edit icon to go back to that step's page and make the required updates.
  3. Once everything is all green, click Create or Create & Fund $$$.
    1. If you are funding your incentives through Great Question, you will be prompted to select a funding method and add funds.
  4. Done! Study Published! πŸ™Œ

Post Publish Features

Once your study has been published, you will see a few more features to review.

Sections below are in the order of the menu options within the study, and image below.

Published Survey Study View

To make notes and recording research findings about your study, you can use the Overview tab.

  • Changes are automatically saved.

Similar to the plan during the drafting phase above.

  • Offer an incentive is the only option that cannot be changed once invitations have been sent to participants.
  • To manage incentives before invitation are sent:
    • If you are already in the Plan, click Manage incentives under Incentives.
      • You can also click on Incentives on the left-side menu, if you are not already in the Plan.
    • Click Edit and update the incentive options as needed.
    • Click Save.
    • Review details in the popup modal and select the funding method.
    • Click Confirm.

If you need to review or edit your survey, you can make any changes in the Survey tab.

More on surveys in our Screeners and Surveys guide.

To make edits, just start making changes as needed. All changes are saved automatically and noted by a green popup.

  • Optional: Preview your study by clicking on Preview, in the top right corner, next to Library.

See Repository below to see where to find the survey response data.


This is where all of your study's emails live, and is where you can preview and edit them.

Updates to the study email templates do not change the templates that are saved in the Email templates page.

Each email has the option to be changed from Branded HTML Layout to Rich Text Format (RTF) via the Email Design dropdown.

  • At this time, this must be done for each email type, per study. There is no bulk option for all emails on a study, and no bulk option to apply across all studies for the account.
  • The Email Design can also be changed per email as you are getting ready to send, vs changing the study's default.
To change the default sender for all emails, update your Default Email Sender in your profile, explained in our Setting Up Your Personal Profile guide.

Similar to the Review step above, you can review and edit your landing and scheduling pages.


This is where you will be able to add candidates to your shortlist, manage your participants, and track their progress.

  • The Participants tab is your default landing space when opening a study, but you can also get back to it by clicking on Participants.
  • To start, you can add candidates to your shortlist via the three options that are shown.
  • The sub-tabs you see indicate what stage the participant is at.
    • Possible options are: Shortlisted, Invited, Completed, Started, and Removed.
    • Removed shows only when a participant has been removed.
More on managing your participants in our Participant Management for Surveys guide!

Review your study's email stats and performance. More information on this feature in our Recruitment Email Statistics guide.


This is the study level repository. Review your study's insights and survey responses that are specific to the study you are viewing.

  • Each can be viewed by their respective subtab.
  • Be default, you'll see Insights. Use this page to create and view any insights for this study.
  • Use the Search, Filter, and View options to narrow down your results, and change how they are displayed and sorted.
  • Click on New to create a new insight.
  • Click on Summary responses to see a summary of participant responses to the survey.
  • Click on Individual responses to see each participant's responses.
  • All of this data can also be found in the full Repository.

Use the Export to CSV button, shown on the two responses pages, to export your participants' survey response data into a CSV file.


Review the different options that you want to automatically happen, such as sending a reminder for a participant to complete their task.


Review the different notification options that you would like to receive via email

  • Some notifications only show depending on enabled settings, such as incentives and screeners.

Have Questions?

Please reach out to us in the chat or at [email protected]!

How did we do?

Focus Groups

Unmoderated Studies (Beta)