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AI Synthesis is where you go to understand what a study revealed. Once a moderated interview study reaches three or more completed interviews with transcripts, the AI Synthesis tab automatically generates a structured summary of your findings, an overview, key insights, and major themes with supporting quotes. No manual tagging or organizing required. For teams that prefer a hands-on approach, the manual Highlights board sits alongside Synthesis as its own tab, giving you the same drag-and-drop workspace for manually grouping highlights into themes.

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Why it matters

AI Synthesis gets you to insights faster by removing the manual work of reviewing every session and organizing highlights, once your study crosses the three-session threshold, a structured summary is ready and waiting. Every theme includes inline citation badges that link directly to verbatim participant quotes, so you can trust the output: hover over a badge to see the quote, or click it to jump to that exact moment in the transcript. PMs, designers, and stakeholders can open the Synthesis tab and immediately understand what a study found, without a researcher bottleneck. And when session recordings are available, an auto-generated highlight reel stitches the key quotes into a single video compilation with chapter cards.

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Where to find AI Synthesis

AI Synthesis is available on moderated interview studies (video-call format) once they reach three or more completed interviews with transcripts. It isn’t available for Focus Groups, Surveys, Panel studies, or Online Tasks.
  1. Open your study.
  2. Click AI Synthesis in the left-side menu under Results.
“AI Synthesis” and “Insights” are two different things. Synthesis is this auto-generated, per-study summary. Insights are separate, manually-authored documents you create in the Repository to compile findings across one or more studies.

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The AI Synthesis tab

The AI Synthesis tab is the default view. It displays an overview, major themes, and key insights, plus an auto-generated highlight reel when recordings are available. The overview gives a concise summary of what the study explored and what emerged, including the number of interviews completed.
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Major themes are the core patterns across your interviews. Each theme is an expandable section with sub-items that carry inline citation badges representing the number of supporting quotes. Hover over a badge to see the verbatim quote; click it to jump to that moment in the transcript and verify the finding in context.
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Key insights are the most significant takeaways, numbered and ordered by importance. Each includes a supporting quote attributed to a participant with the interview date.
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The highlight reel is a video compilation of the key quotes stitched together from across your sessions, with chapter cards so you can scrub directly to individual quotes. The reel duration and the number of supporting quotes appear below the video.
AI Synthesis is read-only, you cannot edit or rearrange the themes it produces.

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AI Synthesis vs. Highlights: which should I use?

AI Synthesis is fully automatic. Once a study reaches three or more completed interviews, it generates a structured summary, themed insights, and a highlight reel with no manual effort. It’s designed for speed and is ideal for PMs, designers, and stakeholders who need to understand a study quickly, or for researchers who want a starting point before diving deeper. Highlights is a manual workspace. You create your own groups, drag and drop highlights between them, name your themes, and organize the evidence the way you see fit. It gives you full control and suits researchers doing deep qualitative analysis or building custom frameworks. It takes more time but gives you more precision.

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Using the Highlights board

The manual synthesis workspace is available from the Highlights tab, next to AI Synthesis, under Results. If you already know your themes:
  1. Click the + button to create a new group.
  2. Give your group a name.
  3. Optionally, use the ⋯ menu to change the group’s color or add a description.
  4. Drag and drop highlights from Ungrouped into your new groups.
  5. Select highlights using checkboxes or ⋯ → Select all.
  6. Add grouped highlights to a Reel, an Insight, or your clipboard.
If you’re still exploring your themes: review your Ungrouped highlights, find ones with something in common, and drag them into the box labeled Drag & drop highlights to create a new group — or click + and name groups as patterns emerge.

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Highlights board features

Copy highlights. Select one or more highlights and click Copy highlights. Pasting into tools like FigJam or Google Sheets preserves table formatting, which is useful for hybrid workflows. Re-group by. Click Re-group by to automatically organize highlights by Participant or Tag, helpful when you’re not sure where to start.
Re-grouping resets your existing groups and removes manual ones. Only use it when you’re ready to start fresh, and copy your highlights first if you want to preserve your current organization.
Sort by. Use Sort by to reorder highlights based on attributes like time, participant, or tag. Sorting affects highlight order within groups but doesn’t change group order.

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Troubleshooting

Still need help? Contact us at support@greatquestion.co — median response time is 19 minutes during support hours.