Website (Codeless) Testing

Website (Codeless) Testing

Get a clear understanding of what Website (Codeless) Testing is, why it matters, and how to create, run, and troubleshoot unmoderated website usability tests.

What Is Website (Codeless) Testing?

Website (Codeless) Testing enables participants to complete usability tasks on your live site while recording their actions and feedback. No installation or technical setup is required — you simply provide the website URL and task instructions in the description.

Participants complete the study asynchronously, allowing you to gather more data at scale.

Why It Matters

• Capture natural behavior directly on your site or landing page.
• Identify friction in navigation, copy clarity, or task completion.
• Scale research without scheduling moderated interviews.
• Streamline analysis with recordings, transcripts, highlights, and reels all in one place.

Common Use Cases

How to Set Up Your Website (Codeless) Testing

Step 1: Create Your Study

1. Navigate to Studies in the left-side menu.
2. Click New study and select Prototype test.
3. In the setup flow, choose the Website (Codeless) Test block.
4. Add core study details:
   • Title and research goal
   • Participant criteria or segments
   • Incentives (optional)
   • Screener questions (optional)
   • Consent form (optional)
   • External recruitment (optional)
   • Study attributes and language settings
5. Review your plan, then click Next.

Step 2: Set Up Your Screener (Optional)

• Add multiple-choice, text, or scale questions using the screener editor.
• Apply logic under Preferences or view full rules under All Logic.
• Review and click Next.

Step 3: Configure External Recruitment (Optional)

If using User Interviews for sourcing:

1. Enter participant count, request title, description, and recruitment criteria.
2. Review and click Next.

Step 4: Build Your Test Flow

Unmoderated studies are built using modular blocks:

Welcome Block

• Introduce the study
• Describe expectations and test goals

Permissions Block

Configure participant recording settings:

• Choose inputs: Screen, Microphone, Camera
• Select device type: Desktop or Mobile
• Choose layout style (instructions placement)
• Enable “Thinking out loud” reminders
• Restrict recording to the current browser tab for privacy

Website (Codeless) Test Block

Use this block to run the actual usability task:

• Add a title and description with task instructions
• Paste your website or prototype URL

Other Question Blocks

Add survey-style follow-ups:

• Multiple choice
• Scales
• Open text
• Dropdowns

Thank You Block

Provide closing instructions or next steps.

Step 5: Review and Publish

Check all sections for accuracy. When ready, click Create to publish your study.

Managing Your Study After Publishing

After publishing your Website (Codeless) Test, there are several areas you may want to configure or monitor before inviting participants. These actions fall into three categories: Setup, Execution, and Results.

Setup

These settings help refine your study before recruitment begins.

Plan

Return to the Plan step anytime to adjust details such as participant limits, incentives, study attributes, or segments.

Screener

You can edit screener questions or update logic if your qualification criteria change.

Emails

Customize participant-facing communications—including screener invitations, study invites, task reminders, and completion emails.

Pages

Update the Landing Page and Screener Disqualification Page to ensure participants receive the correct instructions and messaging.

Automations (Unmoderated Studies Only)

Enable automatic reminders to streamline participation:

• Send invitation reminders to candidates who have not responded within 24 hours.
• Send task reminders to participants who have not completed the test after 24 hours.

Notifications

Choose which email alerts you want to receive related to this study.

Execution

Once the study is live, these sections help you manage participants and monitor activity.

Participants

Add candidates, track their progress, and take actions such as inviting, removing, or reviewing participant status. This is where most post-publish activity takes place.

Stats

View email performance metrics such as delivery, opens, and clicks.

Screener Responses

Review individual or aggregate responses to your screener questions to determine eligibility.

Results

Once participants complete the study, use these areas for analysis and insight generation.

Tags

Apply or edit study-level or global tags that help categorize key findings.

Synthesis

Group your highlights and observations into themes to begin your analysis.

Repository

Access all recordings, transcripts, highlights, reels, and assets associated with the study.

Summary

View an overall or participant-level summary of results (if applicable).

Troubleshooting Website (Codeless) Testing

Still need help?

Reach out to us anytime in the app or email us at [email protected]!