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Great Question is an all-in-one customer research platform that helps teams recruit participants, run studies, and turn customer feedback into actionable insights. The platform lets you manage the entire research lifecycle, from recruitment and scheduling through interviews, surveys, analysis, and insight sharing, in one place. It serves researchers, ReOps teams, product managers, designers, and the wider group of stakeholders who want to involve customers in the decisions they make.

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Key capabilities

  • Build and maintain a candidate panel so you always have people to talk to. See Panel Recruitment.
  • Run surveys, interviews, and usability tests across every kind of study, including card sorting, tree testing, and prototype testing.
  • Integrate with your calendar, email, and video tools — Google, Microsoft, Zoom, and more. See Integrations.
  • Collaborate across teams while keeping the full context of your research.
  • Store and synthesize insights in a searchable research repository. See Repository Navigation.

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Who it’s for

Great Question supports a range of roles across the organization:
  • Product managers running usability tests before a launch
  • Research operations teams maintaining research-ready panels
  • Customer-facing teams gathering feedback from the people they serve
  • Cross-functional teams sharing and acting on research findings
The goal is to democratize research so more people across your organization can responsibly involve customers in decisions, learn faster, and build better products with confidence.

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Getting started

A typical setup looks like this:
  1. Set up your user profile and invite your teammates.
  2. Configure your integrations — connect Google or Microsoft for calendar and email, and your video tool for interviews.
  3. Build your candidate panel by importing or inviting candidates.
  4. Create reusable templates for interview guides, screeners and surveys, and messages.
  5. Launch your first study.
New to the platform? The Quickstart guide walks you through creating your first study, recruiting participants, and reviewing results end to end.
Still need help? Contact us at support@greatquestion.co — median response time is 19 minutes during support hours.