AI Moderated Interviews

AI‑Moderated Interviews

Learn what AI moderated interviews are, why they matter, and how to set them up in Great Question.

What are AI Moderated Interviews?

AI moderated interviews are interviews led by an AI moderator that adapts in real time based on participant responses.

Unlike rigid chatbots or static surveys, AI moderation:

• Adapts follow‑up questions when answers need more detail
• Probes for clarification, examples, and context
• Captures nuance typically reserved for live moderation

Every session is automatically processed, generating:

• Full video recordings
• Transcripts
• Highlights and key moments
• Insights that flow directly into your repository

Why It Matters

AI moderation helps you scale qualitative research without sacrificing depth.

• More reach: Run many interviews without scheduling live moderators
• More depth: Get richer answers than long‑form survey questions
• Faster insights: Analysis is built‑in and available immediately
• Lower cost: A more affordable alternative to simple moderated interviews

Common Use Cases

The table below highlights common ways teams use AI moderated interviews and when they’re a good fit.

How to Set Up AI Moderated Interviews

Step 1: Create Your Study

1. Navigate to Studies in the left‑side menu.
2. Click New study and select AI moderated interviews under Unmoderated.

   1. 

3. Configure study details, including:
   • Title and research goal
   • Participation limit
   • Participant segments (optional)
   • Time commitment
   • External recruitment (optional)
   • Incentives (optional)
   • Screener questions (optional)
   • Consent form
   • Custom study attributes
   • Automatic slot release settings
   • Participant language preferences
4. Review your plan, then click Next.

Step 2: Set Up Your Screener (Optional)

• Add multiple‑choice, text, or scale questions using the screener editor.
• Apply logic under Preferences or review full rules under All Logic.
• Review your screener, then click Next.

Step 3: Configure External Recruitment (Optional)

If you’re using User Interviews for sourcing:

• Enter participant count
• Add a request title and description
• Define recruitment criteria
• Review and click Next

Step 4: Build Your AI Moderated Interview

AI moderated interviews are created using blocks, each representing a step in the participant experience.

Blocks include:

• Welcome
  Introduce the study and explain expectations.
• AI Moderated Interview
  The core interview experience led by the AI moderator.
• Thanks for participating
  Close the study and provide next steps.

Configure the AI Moderated Interview Block

Within the AI moderated interview block:

1. Enter a title for your interview.
2. Open AI moderator configuration (pencil icon).

   1. 

3. Configure the following fields:
   • Interview name (visible to participants)
   • Interview length (time‑boxed duration)
   • Interview language
   • Project objective
     Include background context, prior research, insights, gaps, and why this research matters.
   • Project topics
     Outline assumptions, research questions, and new knowledge you want to gain.
   • Successful outcome
     Define ideal outcomes and minimum insights needed to drive decisions.
   • Who you’re interviewing
     Describe participant characteristics, demographics, and behaviors.
   • General project guidelines (optional)
4. Click Sync with Genway.

Step 5: Review and Publish

Check all sections for accuracy. When ready, click Create to publish your study.

Managing Your Study After Publishing

Once your AI moderated interview is live, there are several areas you may want to configure or monitor before and after inviting participants. These actions fall into three categories: Setup, Execution, and Results.

Setup

These areas help you fine‑tune your study before inviting participants.

Plan

Return to the Plan step anytime to adjust details such as participant limits, incentives, study attributes, segments and more.

Test

You can view your AI moderated interviews and make any adjustments necessary.

Incentives (if applicable)

Manage incentive settings and make any adjustments necessary.

Screener (if applicable)

You can edit screener questions or update logic if your qualification criteria change.

Emails

Customize participant-facing communications—including screener invitations, study invites, task reminders, and completion emails.

Pages

Update the Landing Page and Screener Disqualification Page to ensure participants receive the correct instructions and messaging.

Automations (Unmoderated Studies Only)

Enable automatic reminders to streamline participation:

• Send invitation reminders to candidates who have not responded within 24 hours.
• Send task reminders to participants who have not completed the test after 24 hours.

Notifications

Choose which email alerts you want to receive related to this study.

Execution

Once the study is live, these sections help you manage participants and monitor activity.

Participants

Add candidates, track their progress, and take actions such as inviting, removing, or reviewing participant status. This is where most post-publish activity takes place.

Recruitment Requests (if applicable)

Manage recruit requests and make any adjustments necessary.

Stats

View email performance metrics such as delivery, opens, and clicks.

Screener Responses (if applicable)

Review individual or aggregate responses to your screener questions to determine eligibility.

Results

Use these areas for analysis and reporting.

Tags

Organize your study and global tags and assign grouping if applicable.

Synthesis

Group your highlights to identify themes.

Repository

View the artifacts related to this specific study.

Participant Experience

This section explains what participants see and experience when they take part in an AI moderated interview.

Before the Interview Begins

After participants enter their information, they’re shown an introductory screen that explains what to expect before starting the interview. This screen also includes access to Genway’s Terms & Conditions, which participants can review here at any time.

Starting the Interview

When participants click Begin task, they’re taken to a setup screen that includes:

• Who they’ll be interviewing with (the AI moderator)
• Your company logo
• A brief explanation of how Great Question partners with Genway to power the interview
• Options to set preferences before the interview begins

Participants can adjust preferences such as:

• Their preferred language
• The AI interviewer’s voice

Permissions and Recording

Before the interview starts, participants are prompted to enable their camera and microphone. At this time, these permissions are required and cannot be made optional.

Once the interview begins:

• Participants can see that the session is being recorded
• They can mute themselves at any point if needed
• If muted, they’ll see an on-screen message indicating that recording is paused

Ending the Interview

When the interview naturally reaches a stopping point, participants are shown a prompt letting them know the interview feels complete. They can choose to:

• Continue the conversation if they’d like to add more detail, or
• End the interview and complete the task

Troubleshooting AI Moderated Interviews

Have Questions?

Please reach out to us in the chat or at [email protected]!