AI Moderated Interviews

Running an AI-Moderated study

AI-moderated studies let an AI interviewer ask your participants questions and run the whole session for you. Like a moderated interview, but automated and available around the clock. You set up and recruit for the study in Great Question as usual. The AI will conduct research session and the recording and transcript come straight back to your study for analysis.

This guide walks you through creating one from start to finish.

Step 1 — Create the study and choose “AI-moderated”

1. Click New study.
2. When prompted to choose how the study is run, select AI-moderated interviews.

   

3. Give your study a name and continue, just as you would for any other study. Enable external recruitment, screener, consent, incentives, and consent if desired and go through that normal set up as well.

Step 2 — Design the interview in the studio

AI-moderated interviews are designed in the Great Question studio.

1. On the study’s AI Moderated Interview step, click Open studio after entering in your research goal.

   

2. You’ll be taken straight into the studio, already signed in, no second login.
3. Build your interview using the guided creation flow: describe what you want to learn with your research goal, and refine the questions the AI will ask.

   

4. Preview the interview to experience it exactly as a participant will, including the
   live AI moderation. (Previews don’t record anything or save any results.)
5. When you’re happy, return to Great Question by clicking on Back to study in Great Question on the top left corner:

   

Step 3 — Review what you built, back in Great Question

Once you’ve authored the interview, your study’s AI Moderated Interview step in Great Question shows:

• A button titled Open studio to jump back into the studio to make edits.
• The outline of the interview you created.

This stays in sync with the studio automatically, so what you see in Great Question always matches the live interview.

What your participants experience

For your participants, it’s one continuous study, they don’t need an account and have nothing to install. Here’s the journey end to end:

1. They get your invite. It’s the same Great Question invite you’d send for any study,
   using your recruitment, screener, and incentive settings.
2. They open it in Great Question. They land on your study page, where they’re
   recognized from their invite link and give consent, just like a normal study.

   

   

3. They take the AI interview. From there they move straight into the AI-moderated
   session: one welcome, the AI-led conversation, one goodbye. The transition is seamless, it feels like a single experience, not two separate steps.

   

   

   

4. They finish, and results return to your study. When they’re done, their recording
   and transcript flow back into Great Question automatically.

   

Review recordings and results

When a participant finishes, the recording and a clean, speaker-labelled transcript (both the participant and the AI moderator) appear on that participant’s record in your study, the same place you’d find any other interview recording. From there, you can watch, read, tag, clip, and analyze exactly as you do today.

Frequently asked questions

What kinds of studies can the AI moderate? Interviews and surveys, in English. Prototype tests aren’t supported yet.

Do participants know they’re talking to an AI? Yes, it is mentioned where they reach the landing page.

Where do my participants give consent — and where does the interview happen? Both are part of one smooth flow for the participant. They open your invite in Great Question and give consent there (with your usual recruitment, screener, and incentive settings), then move straight into the AI interview without any extra sign-in. Great Question handles participant identity, consent, recruitment, and incentives; the AI interview itself runs in the studio. Their recording and transcript come back into your Great Question study automatically.

Can I see the interview before I launch? Yes, use Preview in the studio. Previews don’t record anything or save results, so you can test as many times as you like.

Will my recordings and transcripts work like my other studies? Yes. They land on each participant’s record in your study, with a speaker-labelled transcript, ready for your usual analysis, tagging, and clipping.

What happens if a participant drops off partway through? Only completed sessions are kept. If a participant abandons and retakes the study, they start a fresh session.

I don’t see the “AI-moderated” option — what do I do? AI moderation needs to be enabled for your account. Reach out to your Customer Success Manager.

Can I edit the interview after authoring it? Yes, click Edit AI Interview from the study’s Task step anytime.

Still need help?

Reach out to us anytime in the app or email us at [email protected]!