Participant Experience Language

Gina Romero Updated by Gina Romero

Participant Experience Language

The Participant experience language setting controls the language of system-generated text on participant-facing pages, so your participants can navigate and complete studies in their preferred language.

What is Participant Experience Language?

Every study in Great Question has a language setting that determines what language participants see on Great Question-hosted pages — things like booking flows, screener and survey UI, consent forms, opt-out pages, and confirmation screens. When you select a language, all of the system-generated text on these pages is automatically translated. The default is English.

This setting applies to Great Question's own interface text only. Any content you write yourself — study titles, screener questions, landing page copy, email body text, consent document text — stays in whatever language you enter it in.

Why It Matters

Run research globally. Participants in non-English-speaking markets see familiar system text (buttons, labels, instructions) in their language, reducing confusion and drop-off.

Improve data quality. When participants clearly understand navigation and instructions, they complete tasks more accurately and provide better responses.

No manual translation needed. Great Question handles the system UI translation automatically — you just pick a language and the participant-facing chrome updates across all hosted pages for that study.

Supported Languages

Language

Code

English

EN

French

FR

German

DE

Italian

IT

Spanish

ES

Brazilian Portuguese

PT-BR

Turkish

TR

How to Set the Participant Experience Language

  1. Open your study and navigate to the study settings.
  2. Find the Participant experience language section under Show additional setup. The description reads: "We'll translate study landing pages, web pages, and other communications."
  3. Click the language dropdown (it defaults to English).
  4. Select your preferred language from the list.
  5. Save your changes. All participant-facing system UI for this study will now display in the selected language.
Note: This setting is configured per study. If you run multiple studies targeting different regions, set the language individually on each one.
What Gets Translated

The language setting applies to all Great Question-hosted participant pages and flows. Here is a breakdown of what is covered:

Area

What's translated

Screeners and surveys

System UI for the survey interface, question navigation, and completion screens

Self-serve scheduling

Booking page, calendar, time slot picker, and time proposal flows

Custom consent forms

The consent form signing interface

Confirmation pages

Post-completion confirmation screens

Opt-out and preferences

Unsubscribe and contact preference pages

If a participant lands on a study page and the study has a language set, all of the system-level strings on that page render in that language automatically.

What Does Not Get Translated

The platform translates its own interface text, not your content. The following remain in whatever language you write them in:

  • Study titles and descriptions
  • Screener and survey question text
  • Landing page body copy
  • Email subject lines and body text
  • Consent document content (the PDF or text you upload)
  • Any custom messaging or instructions you add to the study

If you are running a study for a non-English audience, you will need to write your own content (questions, descriptions, emails) in the target language yourself.

Note: External survey links (e.g., a third-party tool like Typeform or Qualtrics) are not affected by this setting. Those tools manage their own language settings independently.

Best Practices

Match your content to your system language. If you set the participant experience language to French, write your screener questions, landing page copy, and emails in French as well. A mismatch between system UI language and researcher-written content can confuse participants.

Set the language before launching. Choose your participant experience language during study setup so that everything is consistent from the start. Changing it mid-study could create an inconsistent experience for participants who have already begun.

Preview the participant experience. Use the study preview to see what participants will see in the selected language, including scheduling pages and survey flows. This lets you verify that the translated system text works well alongside your own content.

Use one study per language for multilingual research. If you are recruiting participants in multiple languages, consider creating separate studies for each language rather than using a single study. This ensures each participant group gets a fully consistent experience.

How did we do?

External Recruitment | User Interviews

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