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All the information about customer research you could ever need.

Will Yanko, PhD, on how Flight Centre has built an internal culture of research where any of its 3,000 employees can get involved—if they put in the work.

William Yanko, PhD

2 researchers, 3k employees: Democratizing research at Flight Centre

Hannah Kirkbride on setting yourself up for success in a new UX research role, from embracing team rituals to reviewing past research and shipping a quick win.

Hannah Kirkbride

5 tips to set yourself up for success in a new UXR role

Johanna Jagow on how to effectively teach UX research principles, processes, and best practices to cross-functional stakeholders without losing the room.

Johanna Jagow

How to nail UX research education for stakeholders

Pedro Vargas on his creation of the Researcher Effort Score and six ways you can use this metric to measure the value and impact of UX research in your org.

Pedro Vargas

How to measure research impact with the Researcher Effort Score

Validate your information architecture with built-in tree testing. Assign tasks and uncover friction—all within your research platform.

Jack Wolstenholm

Tree Testing, now in Great Question

Run open, closed, or hybrid card sorts with built-in analysis and CRM recruitment. Now fully integrated into Great Question’s research workflow.

Jack Wolstenholm

✨ Introducing Card Sorting in Great Question

Brad Orego on shifting Webflow’s research team structure from reactive to proactive to better meet research demand and align with strategic business goals.

Brad Orego

Rethinking Webflow's Research Team Structure

Jack Holmes and 5 fellow industry experts on mastering B2B user research, from creative solutions for participant recruitment to strategically framing results.

Jack Holmes

Mastering B2B UX research: Tips from 6 industry experts

Johanna Jagow on why “Would you buy this?” isn’t the best question to ask; plus, seven smarter ways to test true user intent and deliver better insights.

Johanna Jagow

What they do, not what they say: Smarter ways to test real user intent

Thomas Stokes on why it never feels like the right time to set up a research repository and what to do about it, whether you have a little research or a lot.

Thomas Stokes

The Research Repository Paradox: It's never too early (or too late) to start

Johanna Jagow on how UX research roles vary by organizational setting, from navigating resources and processes to career growth and personal development.

Johanna Jagow

Enterprise vs. startup UX research: Same job, different description

Mia Mishek on how to create an internal newsletter that increases the visibility of UX research across your org. Swipe her newsletter template to get started.

Mia Mishek

How to increase UX research visibility with an internal newsletter

February 27, 2025

Hannah Kirkbride on the pitfalls of pacing research too fast, the risks of going too slow, and six principles for finding the right pace. Template included.

Hannah Kirkbride

How to pace research for maximum impact

February 28, 2025

Building a best-in-class product doesn’t happen overnight. Read more about Great Question’s journey to building the ultimate scheduler for user interviews.

Mark Szabo

Our journey building the ultimate scheduler for UX research interviews

February 21, 2025

Major product releases like AI and unmoderated, world-class hires in every department, a Mexico City offsite — 2024 was a banner year at Great Question. Let’s review.

Jack Wolstenholm

Great Question's 2024 Review

January 8, 2025

Dana Silberberg on the case for democratizing UX research and how researchers can step into the roles of facilitators, educators, and leaders in their orgs.

Dana Silberberg

The Evolution of UX Research: Embracing Democratization

December 13, 2024

Jack Holmes on how to evaluate your live MVP, from defining what early data you’ll collect to evaluating from multiple angles and incorporating your learnings.

Jack Holmes

Evaluating your MVP with mixed methods research

September 16, 2024

Having advised over 40 UX research teams, Johanna Jagow has seen just about every mistake in the book. Here are 6 often overlooked research mistakes to avoid.

Johanna Jagow

6 overlooked UX research mistakes many make (but you don't have to)

September 11, 2024

One year ago, Brad Orego penned a sober assessment of the state of UX research. Now, Brad revisits this piece to see what’s changed, for better or worse.

Brad Orego

What's happening to UX research? Revisiting one year later

Johanna Jagow on how a background in academic research helps UX researchers grow in a corporate setting, from improving writing skills to building credibility.

Johanna Jagow

5 ways academic research paper writing helps UX researchers grow

Jack Holmes on aligning with your users’ mental models and gathering user feedback on prototypes early and often. Plus, real-world case studies for each.

Jack Holmes

Design a better MVP with mixed methods user research

Brad Orego offers practical advice and free templates to help you incorporate Research into your org’s existing Product, Marketing, Sales, and CS processes.

Brad Orego

Integrating Research: Part II

Preference testing gauges user reactions to different design options so you can learn which your target audience prefers. Read more about preference tests here.

Jack Wolstenholm

Preference testing: Evaluating what users like & why

First-click testing pinpoints what users interact with first when asked to complete a task in a product or website. Learn more about first-click tests here.

Jack Wolstenholm

First-click testing: Pinpointing where the user journey begins

Caitlin Sullivan on the current landscape of AI tools for UX research, the good, bad, and ugly she’s experienced using them, and her hopes for the future.

Caitlin Sullivan

The UX research tasks you can let AI help with

Noël Lamb on taking your research operations career to the next level, from evaluating IC vs. management tracks to the role of metrics in professional growth.

Noël Lamb

Advancing your career in research operations

Mia Mishek on the traits and skills that help you excel in research operations, and what unique career paths to ReOps success can teach us about the role.

Mia Mishek

What makes a great research operations pro?

A diary study is a qualitative research method where participants record their experiences, behaviors, and thoughts over time. Read our guide to diary studies.

Jack Wolstenholm

Diary studies: Understanding your users' day-to-day experiences

Jack Holmes shares his mixed-methods approach to user research when defining an MVP, from identifying customer needs and pain points to prioritizing features.

Jack Holmes

Defining your MVP with mixed methods user research

Five-second testing is a UX research method designed to capture users’ first impressions of a product or website. Read our guide to five-second tests here.

Jack Wolstenholm

Five-second testing: Best practices for capturing first product impressions

Carol Rossi on the positive outcomes career researchers experience when they empower non-career researchers, and establishing a game plan to make it happen.

Carol Rossi

Empowering non-career researchers: A playbook for success

Usability testing is a UX research method that involves gathering real-time insights into how users interact with an app, website, or software. Learn more here.

Jack Wolstenholm

Usability testing: Methods, questions, examples & more

Great Question AI is a GPT-4-powered assistant that helps level up your research synthesis and streamline your research operations. Try it free for 30 days.

Jack Wolstenholm

Introducing Great Question AI, now in beta

Ned Dwyer on how Great Question is advancing the responsible use of AI in UX research, from PII privacy and access controls, to disclaimers and traceability.

Ned Dwyer

Democratizing AI in Research without blowing your foot off

Incentives can make or break research. Use this calculator to determine the ideal incentive type and amount for your participants based on detailed criteria.

Jack Wolstenholm

How to calculate the right incentive for your research participants

A user research CRM is a centralized platform for managing all operational aspects of research with users, customers, and external candidates. Learn more here.

Jack Wolstenholm

User research CRM: One place to manage research operations

Brad Orego on learning how your stakeholders work, identifying the challenges they face, and integrating research into their existing processes and lifecycles.

Brad Orego

Integrating Research: Part I

Jack Holmes on delivering quick wins with tactical insights, efficiency hacks for getting research done, and protecting your research backlog at all costs.

Jack Holmes

The power of one: Success strategies for UX research teams of one

February 29, 2024

Caitlin Sullivan on defining target audiences, writing fluff-free screeners, leveraging external research panels, and making the most of best-fit participants.

Caitlin Sullivan

How to recruit the right research participants (almost) every time

February 28, 2024

Where does a qual researcher go to improve their quant skills? Brad Orego suggests starting here, with this practical (mostly free) collection of resources.

Brad Orego

How qualitative researchers can level up their quantitative research

February 7, 2024

Jobs-to-be-done is a framework that helps businesses learn and innovate based on the specific needs and goals of their customers. Read our guide to JTBD here.

Jack Wolstenholm

Jobs-to-be-Done: A framework for better products & happier customers

February 2, 2024

Financial services is behind on UX maturity, but catching up. Jack Holmes shares what he’s learned to help fellow UXRs navigate a highly-regulated industry.

Jack Holmes

Lessons learned as a UX researcher in financial services

January 25, 2024

Creating benchmark metrics is the first step in measuring the total impact that UX research has on your org. Here’s how ResearchOps pro Mia Mishek does it.

Mia Mishek

How to create UX research benchmarks for your org

January 16, 2024

Looking back on 2023 — from major product releases to quality-of-life improvements, conferences to customer success stories, and of course, a ton of research.

Jack Wolstenholm

Great Question's 2023 Review

January 10, 2024

Software is supposed to make work easier. So why is buying it so hard? Brad Orego breaks down procurement into 14 steps with key considerations for researchers.

Brad Orego

A UX researcher's guide to procurement in 14 steps

December 15, 2023

From managing change to extending trials, ResearchOps leader and self-proclaimed tool nerd Mia Mishek shares her key considerations when procuring a new tool.

Mia Mishek

8 things ResearchOps should consider when procuring a new tool

December 6, 2023

Need help setting research goals? Get Jane’s (free) research goal-setting worksheet and learn how to set up continuous discovery in Great Question here.

Jane Davis

How to set & achieve research goals without a research team

November 30, 2023

In this comprehensive guide, we cover everything you need to know to run best-in-class user interviews, from recruiting participants to synthesizing results.

Jack Wolstenholm

User interviews: The complete guide for 2025

November 28, 2023

From writing great survey questions to recruiting survey participants and analyzing survey data, this is your complete guide to survey research for 2023.

Jack Wolstenholm

Survey research: The complete guide for 2025

November 17, 2023

A focus group is a research method where a group of people discuss and provide feedback on a product or service. Read our 2025 guide to focus groups here.

Jack Wolstenholm

Focus groups: The complete guide for 2025

November 16, 2023

For researchers, a stakeholder survey is a great way to identify what your team needs in a research tool before you buy. Use this free template to get started.

Jack Wolstenholm

Buy the right thing: Identifying the research tooling needs of your team

November 15, 2023

What should you do when not enough people are responding to your survey? Here’s what UX Researcher & Designer Jack Holmes recommends to increase participation.

Jack Holmes

How to increase survey response rates when participation is low

November 8, 2023

Prototype testing is a key phase in product design and development that involves validating concepts, evaluating functionality, and refining user experience.

Jack Wolstenholm

Prototype testing: The complete guide for 2025

November 4, 2023

Tree testing (also known as reverse card sorting) evaluates the findability of a website or app's information architecture. Read our guide to tree tests here.

Jack Wolstenholm

Tree testing: The complete guide for 2025

October 31, 2023

Card sorting offers insights into the structure, categorization, and navigation of content for products, websites, and apps. Learn more about the method here.

Jack Wolstenholm

Card sorting: The complete guide for 2025

October 24, 2023

Caitlin Sullivan helps early-stage startups set up successful UX research practices. Here, she shares her 7-step, 90-day process when starting from scratch.

Caitlin Sullivan

How to start a UXR practice from scratch in 90 days

October 19, 2023

Need high-quality research participants? Now, you can recruit from Respondent's global panel of over 3 million verified professionals, right in Great Question.

Ned Dwyer

Introducing Great Question's Respondent integration

November 14, 2023

Our current org structures are not setting Research up for success, Brad Orego argues. Here’s what the UXR leader proposes instead — and how to make it happen.

Brad Orego

Why it's time for research to move beyond UX

October 13, 2023

Popularized by Teresa Torres and practiced around the world, continuous discovery is the use of weekly user research touchpoints to build better products.

Jack Wolstenholm

Continuous discovery: The complete guide for 2025

October 4, 2023

For two months, Great Question’s Jane Davis spoke to designers and researchers about AI. Here’s what she found about its emerging use cases and best practices.

Jane Davis

Emergent best practices in AI-assisted design and research

September 28, 2023

A UX research repository is a central place to store research artifacts. In this guide, we break down how to build an effective research repository in 2023.

Jack Wolstenholm

The complete UX research repository guide for 2025

September 22, 2023

Noël Lamb shares real-life lessons and actionable tips for building best-in-class research operations teams, from making the business case to hiring for roles.

Noël Lamb

Building a best-in-class research operations team

September 13, 2023

To build products users love, there’s a range of UX research methods you can tap into for insights — from interviews and focus groups to surveys and card sorts.

Jack Wolstenholm

UX research methods: The complete guide for 2025

August 17, 2023

Building a UX research panel takes a lot – from recruitment and incentives to ethics and compliance. And of course, finding the right tool to manage it all.

Jack Wolstenholm

Panel management: The complete guide for 2025

August 10, 2023

From data governance and documentation to vendor selection and compliance, prepping your research practice for an IPO is a huge undertaking. Here’s what it takes.

Brad Orego

IPO readiness for research: Preparing your practice to go public

To build a successful UX research repository, you need to strategize. This requires the 5 Cs: Content, Consumption, Content Types, Creation, and Cleaning Up.

Julian Della Mattia

The 5 Cs for building a successful research repository

Research is changing fast — from the rise of democratization and now AI, to an explosion in research tools and widespread layoffs in tech. Brad Orego weighs in.

Brad Orego

What's happening to UX research right now?

While incentives can help boost participation in UX research studies, they can also introduce bias and skew the results if they’re not managed correctly.

Jack Wolstenholm

How do incentives impact bias in UX research?

At Great Question, we believe it's our responsibility to use AI for good in the world of UX research. Our founders share how we do this in our AI Manifesto.

Ned Dwyer

Great Question AI Manifesto

Organizational research maturity requires two things: impact and infrastructure. Great Question's Jane Davis shares the 12 components of research maturity.

Jane Davis

An in-depth look at organizational research maturity

Observer Rooms make it easy to livestream your customer research so your team can watch without interrupting. Get started free with Great Question today.

Jack Wolstenholm

Introducing Observer Rooms: The best way to watch live customer research

At PWDR 2023, Great Question Co-Founder & CEO Ned Dwyer shared his vision for the future of UXR tools & democratization. Listen to his talk & read our recap.

Jack Wolstenholm

The Future of UX Research Tools & Democratization

At PWDR 2023, OpenPhone's Peter Roessler shared why he leads research with listening, empathy, and vulnerability. Watch the session & read our recap here.

Jack Wolstenholm

Impactful Research Is a Team Sport

At PWDR 2023, Google's Zoë Glas shared 4 commitments to UXR you have to make before you can democratize research. Listen to her talk & read our recap here.

Jack Wolstenholm

Democratization by Researcher, Not of Research

February 27, 2023

At PWDR 2023, Amanda Gelb shared how she built a Rapid Research program from scratch at Lyft (& how you can, too). Watch the session & read our recap here.

Jack Wolstenholm

Share the Power: Democratization Done Right

February 23, 2023

In her PWDR 2023 session, Katya Hott shares research frameworks she implemented at SeatGeek to make an impact. Watch the full session and read our recap here.

Jack Wolstenholm

Research in an Evolving Landscape: Frameworks for Impact

February 17, 2023

In our People Who Do Research 2023 keynote, Kate Towsey discusses scaling ReOps to support 500 people at Atlassian. Listen to her talk or read our recap here.

Jack Wolstenholm

Scaling research that rocks 🤟 (or at least isn’t rubbish)

February 16, 2023

UX Researchers have so many tools available for every stage of the research process from panel management to UX repository and everything in between, but more tools doesn't mean faster research. With integrations to Great Question researchers can streamline their research using tools they already have.

Thereasa Roy

UX Research is better when it's integrated

December 5, 2022

6 learnings from Erika Hall, author of Just Enough Research

Jack Wolstenholm

Practical design research advice from Author Erika Hall

November 21, 2022

Developing a UX research practice starting with research operations. Learn how the team at Auth0 has built a sustainable and scaleable research practice that's influencing strategy and revenue.

Jennifer Bradley

Lessons on Developing a Research Effort from the Ground Up

Learn the hallmarks of UX Research thinking, and advice to junior UX Research teams from the team at Apple & Banana

Lauren Cassidy

The hallmarks of UX research thinking with Varun Murugesan from Apple & Banana

October 24, 2022

Scalable UX research strategy and getting started in UX research tips from Roy Olende

Sarah Jane Burt

Building a Culture of Research & Landing Your First UXR Gig with Roy Olende of Zapier

January 11, 2022

Share compelling research findings by creating a highlight reel of customer videos right from your UX Repository.

Thereasa Roy

Announcing highlight reels

October 26, 2022

People who do Research don't have to have research in their title, and yet, they deserve tools that make their lives easier.

Ned Dwyer

People who do research: Our favorite term

October 11, 2022

When carrying out customer research, the first step is to recruit respondents for your panel. Here are five recruitment methods you can use to recruit customers

Megan Johnson

5 recruitment methods for your customer research panel

August 16, 2022

Learn how to measure the impact of your UX research by reading this webinar recap

Megan Johnson

Demonstrating the ROI & impact of UX research with Claudia Natasia

September 23, 2022

Use these best practice tips to improve UX research participant recruitment

Jane Davis

Best practices for UX research participant recruitment

September 22, 2022

Make collecting customer service feedback a breeze with our easy to use, customizable template

Megan Johnson

The perfect customer service feedback survey template

September 19, 2022

Transcribing interviews is an excellent way to organize and analyze your qualitative research. Here's how to transcribe an interview.

Megan Johnson

How to transcribe an interview for UX research

September 14, 2022

Net Promoter Score (NPS) determines how likely customers are to recommend a product or service to others. Here’s how to calculate NPS and when to use it.

Megan Johnson

Net Promoter Score (NPS): How to measure customer loyalty & satisfaction

September 9, 2022

Managing a customer research panel might seem complicated, especially for growing companies. Here are these 7 panel management tips to help you.

Megan Johnson

7 tips to manage your customer research panel

September 20, 2022

Building a research panel of customers isn't a one time thing, it requires ongoing work. Use this three step process to make it easier.

Ned Dwyer

What is a continuous recruitment strategy?

August 14, 2022

Choosing the perfect panel management tool for your research recruitment can be difficult. Check out this guide to help you choose the right tool.

Megan Johnson

How to choose the perfect panel management software tool

August 13, 2022

Learn how marketing and research can work together to build customer research panels

Ned Dwyer

How marketing and research teams can collaborate to build customer research panels

August 11, 2022

Speed the research recruitment process for your next study using these three tips.

Thereasa Roy

3 tips to speed the research recruitment process

August 12, 2022

Continuous product improvement at Great Question. Taking customer feedback and turning it into a stronger UX research platform every day.

Ned Dwyer

Continuous Product Improvement: Papercuts & the Summer of Love

August 10, 2022

Data privacy and security should be more than an item for your UX research tool selection checklist. Data privacy & security should be a foundational part of your UX research tool.

Ned Dwyer

Data Privacy & Security: the best thing you can do for your research participants

Protect the personally identifiable information (PII) during the customer research process and build a research practice on a foundation of trust and respect. Learn how today.

Thereasa Roy

Protecting PII in Research Ops

As a UX researcher or research ops professional, the security and compliance of your processes and tools makes for a better research experience for all parties. Learn how you can be a security and compliance steward.

Thereasa Roy

Why should security & compliance matter to the ResearchOps team

A comprehensive guide to customer research for organizations.

Megan Johnson

A guide to customer research

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