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All the information about customer research you could ever need.
From managing change to extending trials, ResearchOps leader and self-proclaimed tool nerd Mia Mishek shares her key considerations when procuring a new tool.

Mia Mishek

8 things ResearchOps should consider when procuring a new tool

December 6, 2023
10 min
Need help setting research goals? Get Jane’s (free) research goal-setting worksheet and learn how to set up continuous discovery in Great Question here.

Jane Davis

How to set & achieve research goals without a research team

November 30, 2023
8 min
In this comprehensive guide, we cover everything you need to know to run best-in-class user interviews, from recruiting participants to synthesizing results.

Jack Wolstenholm

User interviews: The complete guide for 2023

November 28, 2023
15 min
From writing great survey questions to recruiting survey participants and analyzing survey data, this is your complete guide to survey research for 2023.

Jack Wolstenholm

Survey research: The complete guide for 2023

November 17, 2023
15 min
A focus group is a research method where a group of people discuss and provide feedback on a product or service. Read our complete guide to focus groups here.

Jack Wolstenholm

Focus groups: The complete guide for 2023

November 16, 2023
15 min
For researchers, a stakeholder survey is a great way to identify what your team needs in a research tool before you buy. Use this free template to get started.

Jack Wolstenholm

Buy the right thing: Identifying the needs of your research team + stakeholders in research tooling

November 15, 2023
5 min
What should you do when not enough people are responding to your survey? Here’s what UX Researcher & Designer Jack Holmes recommends to increase participation.

Jack Holmes

How to increase survey response rates when participation is low

November 8, 2023
8 min
Prototype testing is a key phase in product design and development that involves validating concepts, evaluating functionality, and refining user experience.

Jack Wolstenholm

Prototype testing: The complete guide for 2023

November 4, 2023
15 min
Tree testing (also known as reverse card sorting) evaluates the findability of a website or app's information architecture. Read our guide to tree tests here.

Jack Wolstenholm

Tree testing: The complete guide for 2023

October 31, 2023
15 min
Card sorting offers insights into the structure, categorization, and navigation of content for products, websites, and apps. Learn more about the method here.

Jack Wolstenholm

Card sorting: The complete guide for 2023

October 24, 2023
15 min
Caitlin Sullivan helps early-stage startups set up successful UX research practices. Here, she shares her 7-step, 90-day process when starting from scratch.

Caitlin Sullivan

How to start a UXR practice from scratch in 90 days

October 19, 2023
12 min
Need high-quality research participants? Now, you can recruit from Respondent's global panel of over 3 million verified professionals, right in Great Question.

Ned Dwyer

Introducing Great Question's Respondent integration

November 14, 2023
4 min
Our current org structures are not setting Research up for success, Brad Orego argues. Here’s what the UXR leader proposes instead — and how to make it happen.

Brad Orego

Why it's time for research to move beyond UX

October 13, 2023
10 min
Popularized by Teresa Torres and practiced around the world, continuous discovery is the use of weekly user research touchpoints to build better products.

Jack Wolstenholm

Continuous discovery: The complete guide for 2023

October 4, 2023
10 min
For two months, Great Question’s Jane Davis spoke to designers and researchers about AI. Here’s what she found about its emerging use cases and best practices.

Jane Davis

Emergent best practices in AI-assisted design and research

September 28, 2023
12 min
A UX research repository is a central place to store research artifacts. In this guide, we break down how to build an effective research repository in 2023.

Jack Wolstenholm

The complete UX research repository guide for 2023

September 22, 2023
20 min
Noël Lamb shares real-life lessons and actionable tips for building best-in-class research operations teams, from making the business case to hiring for roles.

Noël Lamb

Building a best-in-class research operations team

September 13, 2023
10 min
To build products users love, there’s a range of UX research methods you can tap into for insights — from interviews and focus groups to surveys and card sorts.

Jack Wolstenholm

UX research methods: The complete guide for 2023

August 17, 2023
20 min
Building a UX research panel takes a lot – from recruitment and incentives to ethics and compliance. And of course, finding the right tool to manage it all.

Jack Wolstenholm

Panel management: The complete guide for 2023

August 10, 2023
15 min
From data governance and documentation to vendor selection and compliance, prepping your research practice for an IPO is a huge undertaking. Here’s what it takes.

Brad Orego

IPO readiness for research: Preparing your practice to go public

August 8, 2023
15 min
To build a successful UX research repository, you need to strategize. This requires the 5 Cs: Content, Consumption, Content Types, Creation, and Cleaning Up.

Julian Della Mattia

The 5 Cs for building a successful research repository

August 2, 2023
7 min
Research is changing fast — from the rise of democratization and now AI, to an explosion in research tools and widespread layoffs in tech. Brad Orego weighs in.

Brad Orego

What's happening to UX research right now?

July 18, 2023
20 min
While incentives can help boost participation in UX research studies, they can also introduce bias and skew the results if they’re not managed correctly.

Jack Wolstenholm

How do incentives impact bias in UX research?

July 13, 2023
20 min
At Great Question, we believe it's our responsibility to use AI for good in the world of UX research. Our founders share how we do this in our AI Manifesto.

Ned Dwyer

Great Question AI Manifesto

May 3, 2023
3 min
Organizational research maturity requires two things: impact and infrastructure. Great Question's Jane Davis shares the 12 components of research maturity.

Jane Davis

An in-depth look at organizational research maturity

April 24, 2023
12 min
Observer Rooms make it easy to livestream your customer research so your team can watch without interrupting. Get started free with Great Question today.

Jack Wolstenholm

Introducing Observer Rooms: The best way to watch live customer research

March 28, 2023
3 min
At PWDR 2023, Great Question Co-Founder & CEO Ned Dwyer shared his vision for the future of UXR tools & democratization. Listen to his talk & read our recap.

Jack Wolstenholm

The Future of UX Research Tools & Democratization

March 7, 2023
6 min
At PWDR 2023, OpenPhone's Peter Roessler shared why he leads research with listening, empathy, and vulnerability. Watch the session & read our recap here.

Jack Wolstenholm

Impactful Research Is a Team Sport

March 1, 2023
7 min
At PWDR 2023, Google's Zoë Glas shared 4 commitments to UXR you have to make before you can democratize research. Listen to her talk & read our recap here.

Jack Wolstenholm

Democratization by Researcher, Not of Research

February 27, 2023
7 min
At PWDR 2023, Amanda Gelb shared how she built a Rapid Research program from scratch at Lyft (& how you can, too). Watch the session & read our recap here.

Jack Wolstenholm

Share the Power: Democratization Done Right

February 23, 2023
6 min
In her PWDR 2023 session, Katya Hott shares research frameworks she implemented at SeatGeek to make an impact. Watch the full session and read our recap here.

Jack Wolstenholm

Research in an Evolving Landscape: Frameworks for Impact

February 17, 2023
5 min
In our People Who Do Research 2023 keynote, Kate Towsey discusses scaling ReOps to support 500 people at Atlassian. Listen to her talk or read our recap here.

Jack Wolstenholm

Scaling research that rocks 🤟 (or at least isn’t rubbish)

February 16, 2023
7 min
UX Researchers have so many tools available for every stage of the research process from panel management to UX repository and everything in between, but more tools doesn't mean faster research. With integrations to Great Question researchers can streamline their research using tools they already have.

Thereasa Roy

UX Research is better when it's integrated

December 5, 2022
6 min
6 learnings from Erika Hall, author of Just Enough Research

Jack Wolstenholm

Webinar recap: People who do research – featuring Erika Hall

November 21, 2022
5 min
Developing a UX research practice starting with research operations. Learn how the team at Auth0 has built a sustainable and scaleable research practice that's influencing strategy and revenue.

Jennifer Bradley

Lessons on Developing a Research Effort from the Ground Up

May 4, 2022
3 min
Learn the hallmarks of UX Research thinking, and advice to junior UX Research teams from the team at Apple & Banana

Lauren Cassidy

Webinar recap: People who do research – featuring Apple & Banana

October 24, 2022
4 min
Scalable UX research strategy and getting started in UX research tips from Roy Olende

Sarah Jane Burt

Building a Culture of Research and Landing Your First UXR Gig with Roy Olende of Zapier

January 11, 2022
2 min
Share compelling research findings by creating a highlight reel of customer videos right from your UX Repository.

Thereasa Roy

Announcing highlight reels

October 26, 2022
2 min
People who do Research don't have to have research in their title, and yet, they deserve tools that make their lives easier.

Ned Dwyer

People who do research: Our favorite term

October 11, 2022
1 min
When carrying out customer research, the first step is to recruit respondents for your panel. Here are five recruitment methods you can use to recruit customers

Megan Johnson

5 recruitment methods for your customer research panel

August 16, 2022
6 mins
Learn how to measure the impact of your UX research by reading this webinar recap

Megan Johnson

Webinar recap: customer research point of view interview with Claudia Natasia

September 23, 2022
3 mins
Use these best practice tips to improve UX research participant recruitment

Jane Davis

Best practices for UX research participant recruitment

September 22, 2022
8 min
Make collecting customer service feedback a breeze with our easy to use, customizable template

Megan Johnson

The perfect customer service feedback survey template

September 19, 2022
3 mins
Transcribing interviews is an excellent way to organize and analyze your qualitative research. Here's how to transcribe an interview.

Megan Johnson

How to transcribe an interview for UX research

September 14, 2022
5 mins
Net Promoter Score (NPS) determines how likely customers are to recommend a product or service to others. Here’s how to calculate NPS and when to use it.

Megan Johnson

Net Promoter Score (NPS): 2023 Guide

September 9, 2022
5 mins
Managing a customer research panel might seem complicated, especially for growing companies. Here are these 7 panel management tips to help you.

Megan Johnson

7 tips to manage your customer research panel

September 20, 2022
7 mins
Building a research panel of customers isn't a one time thing, it requires ongoing work. Use this three step process to make it easier.

Ned Dwyer

What is a continuous recruitment strategy?

August 14, 2022
4 min
Choosing the perfect panel management tool for your research recruitment can be difficult. Check out this guide to help you choose the right tool.

Megan Johnson

How to choose the perfect panel management software tool

August 13, 2022
7 min
Learn how marketing and research can work together to build customer research panels

Ned Dwyer

How marketing and research teams can collaborate to build customer research panels

August 11, 2022
1 min
Speed the research recruitment process for your next study using these three tips.

Thereasa Roy

3 tips to speed the research recruitment process

August 12, 2022
2 min
Continuous product improvement at Great Question. Taking customer feedback and turning it into a stronger UX research platform every day.

Ned Dwyer

Continuous Product Improvement: Papercuts & the Summer of Love

August 10, 2022
2 min
Data privacy and security should be more than an item for your UX research tool selection checklist. Data privacy & security should be a foundational part of your UX research tool.

Ned Dwyer

Data Privacy & Security: the best thing you can do for your research participants

August 8, 2022
4 min
Protect the personally identifiable information (PII) during the customer research process and build a research practice on a foundation of trust and respect. Learn how today.

Thereasa Roy

Protecting PII in Research Ops

August 3, 2022
3 min
As a UX researcher or research ops professional, the security and compliance of your processes and tools makes for a better research experience for all parties. Learn how you can be a security and compliance steward.

Thereasa Roy

Why should security & compliance matter to the ResearchOps team

August 1, 2022
4 min
A comprehensive guide to customer research for organizations.

Megan Johnson

A guide to customer research

July 29, 2022
7 min
Use a research calendar built for teams conducting research. Share availability, the research load and protect the privacy of researchers and participants all in one place!

Thereasa Roy

Share the research load & protect privacy with our new calendar

July 28, 2022
2 min
Scheduling and booking customer interviews requires a special kind of calendar. We’ve built a UX Research calendar just for you.

Thereasa Roy

A UX research calendar, built to streamline research ops

July 21, 2022
3 min
Democratizing customer research is easier with interview and survey templates. Read the webinar recap to learn more.

Megan Johnson

Webinar Recap: Democratizing Research with Templates

July 19, 2022
2 min
Understand the value in the democratization of UX research and how to instill that mindset into your teams

Thereasa Roy

Everybody is a researcher: The democratization of UX research

June 23, 2022
4 min

Thereasa Roy

Flex your research skills, proclaim & protect: 3 take aways from UXRConf2022

June 14, 2022
4 min
Conduct research participant communication in your local language with Great Question, the best all-in-one customer research platform.

Thereasa Roy

Conduct research in more countries with new Internationalization capabilities

July 14, 2022
2 min
What to look for in a tool to help streamline your current UX Research process. Download this checklist to help during your evaluation.

Thereasa Roy

Streamline the UX Research process

April 8, 2022
5 min
Learn how to recruit and manage your customer research panel using these tips. Engage with customers consistently and deliver better products by building a panel of customers for continuous research.

Thereasa Roy

Customer research panel recruitment and management tips

May 12, 2022
5 min
In these two sessions we learned six tips for democratizing research from getting started to ongoing efforts

Thereasa Roy

Democratizing UX research: two real-life examples

March 11, 2022
3 min
Learn how marketers should use customer research to execute better demand generation programs and more targeted brand work.

Thereasa Roy

Understanding the Importance of Customer Research

March 14, 2022
2 min
Being able to effectively measure customer research impact is an important part of growing the practice within your organization. Learn how to use qualitative methods to determine the impact of customer research.

Thereasa Roy

Measuring the impact of customer research

March 10, 2022
1 minute
Customer surveys are ideal channels for getting all the essential information you need about your business with regard to your clients. Use these 8 tips for creating a great customer survey.

Thereasa Roy

How to craft a great customer survey

March 5, 2022
5 min
Prioritizing customer research projects can be difficult. Using this altitude methodology will make it easier to focus on research that makes an impact.

Stephanie Knapp

How Zapier's Head of UX Research Organizes Projects

October 27, 2021
3 min
Customer research can impact investment by VC firms. Learn why customer research can impact VC investment strategies.

Stephanie Knapp

VC investors like founders who run customer research - here's why

February 25, 2022
4 min
John Zeratsky, design sprint expert and co-founder of Character shares his tips for better customer research.

Stephanie Knapp

4 ways to make your customer research more actionable

February 10, 2022
3 min
ResearchOps focuses on the processes, tools, and strategies that support the execution of UX research in an organization. Read our updated guide for 2023 here.

Jack Wolstenholm

Research operations: The complete guide for 2023

July 16, 2023
30 min read
Recruiting customer research candidates doesn’t have to be a hassle. Here’s what you need to do to find the right people, right away.

Stephanie Knapp

How To Do Better Research Recruitment, Faster

August 18, 2021
8 min read
The administration of calendars shouldn’t stop you from getting valuable customer feedback! Here are three ways we suggest you can make the scheduling of customer research even easier

Thereasa Roy

Use a research calendar to schedule more customer research

November 14, 2021
2 min read
Understanding users is critical for every company, not just ones with big research teams. Here’s how startups can find insights for better decision-making.

Stephanie Knapp

UX research for startups: yes, you can (and should) start now

August 25, 2021
10 min read
Learn how to write great screener surveys that help you find the right participants for your UX research study every time, and even save you time and money.

Ned Dwyer

How to write great screener surveys for UX research

June 2, 2021
7 min read
Learn how to make your prototype testing even easier and more comprehensive with Great Question and Loom.

Thereasa Roy

Easy and comprehensive prototype tests

January 23, 2022
3 min read
Photo by Girl with red hat on UnsplashI first heard the phrase "people, not petri dishes" from Sarit Geertjes at Atlassian. It means that in doing customer research we need to treat the people who participate with respect. Treat them like fellow humans, not like lab rats. When we set

Ned Dwyer

People, not petri dishes

January 14, 2021
1 min read
Happy customers like Chipper Cash keep us working hard to develop the best all-in-one customer research platform!

Thereasa Roy

Natural customer research in one place

November 15, 2021
2 min read
Learn why it's necessary to make customer research a habit, and how you can do more research with the right teams and tools.

Thereasa Roy

Make Customer Research a Habit

November 29, 2021
8 min read
Customer interviews let you check your assumptions and prioritize work. So, we created a top to bottom framework to help you get started.

Stephanie Knapp

The comprehensive customer interview guide to help you ace your research

September 1, 2021
11 min read
Customer research can offer a gold mine of insights. You gain new perspectives, confirm hunches, and get feedback on developments before you’re too far down the rabbit hole. There’s a catch, though—you need to have enough people participate. It would be great if customers wanted to be

Ned Dwyer

Customer research incentives: The complete guide for 2023

June 24, 2021
10 min read
Gtmhub uses Great Question to scale customer research

Thereasa Roy

Gtmhub uses Great Question to scale customer research

December 9, 2021
2 min read
Read how MainStreet has delivered on their promise to "helping all 30 million+ businesses in the US get back what they're owed so they can keep pushing us forward." with continuous customer feedback.

Thereasa Roy

Customer research is faster with a single solution

October 24, 2021
2 min read
There is a lot of overhead that goes into setting up customer interviews. Finding & recruiting the participants, scheduling time in, ensuring availability of stakeholders, and paying out incentives to make sure folks show up. Most teams can appreciate the value in regular customer interviews but the bar is so

Ned Dwyer

Customer councils = customer research on autopilot

February 21, 2021
1 min read
Customer insights make decision-making easier, but recruiting new participants is tedious. A customer research panel speeds up your UX research.

Stephanie Knapp

How to create a customer research panel

September 8, 2021
4 min read
"If Amazon can deliver production code every 11.6 seconds, can your company continuously deliver research - customer insights - once every 11.6 seconds?"

Ned Dwyer

The Fantastical World of Continuous User Research

May 16, 2021
6 min read
Running interviews with users and customers doesn't have to be daunting. Here's a free, flexible user interview script you can customize for your needs.

Ned Dwyer

User interview script example & template

September 23, 2020
7 min read
Can UX research inform decisions across an entire organization — and not just product? We recently chatted with Nicole Wright, Senior UX Researcher at HoneyBook, and asked for her insights on this question and all things UX research. As you’ll read, Nicole’s UX research informs decision making for many

Ned Dwyer

5 UX Research Lessons from HoneyBook’s Senior UX Researcher

June 30, 2021
6 min read
Doing customer interviews well is hard work. It takes a while to master the art of asking non-leading questions, gently prodding down tangent paths, and the strategic use of silence. Here are 5 signs that you might be running off track, and need to recalibrate. Thanks to Rob Fitzgerald’s

Ned Dwyer

5 Signs Your Customer Interviews Are Going Poorly

July 6, 2021
2 min read
Saying "thank you" with research incentives is good brand recognition, helps build future relationships, and is a great way to show respect.

Thereasa Roy

3 reasons you need customer research incentives

November 2, 2021
2 min read

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