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All the information about customer research you could ever need.
Conduct research participant communication in your local language with Great Question, the best all-in-one customer research platform.

Thereasa Roy

Conduct research in more countries with new Internationalization capabilities

2 min
What to look for in a tool to help streamline your current UX Research process. Download this checklist to help during your evaluation.

Thereasa Roy

Streamline the UX Research process

April 8, 2022
5 min
Learn how to recruit and manage your customer research panel using these tips. Engage with customers consistently and deliver better products by building a panel of customers for continuous research.

Thereasa Roy

Customer research panel recruitment and management tips

August 12, 2022
5 min
In these two sessions we learned six tips for democratizing research from getting started to ongoing efforts

Thereasa Roy

Democratizing UX research: two real-life examples

March 11, 2022
3 min
Learn how marketers should use customer research to execute better demand generation programs and more targeted brand work.

Thereasa Roy

Understanding the Importance of Customer Research

March 14, 2022
2 min
Being able to effectively measure customer research impact is an important part of growing the practice within your organization. Learn how to use qualitative methods to determine the impact of customer research.

Thereasa Roy

Measuring the Impact of Customer Research

March 10, 2022
1 minute
Customer surveys are ideal channels for getting all the essential information you need about your business with regard to your clients. Use these 8 tips for creating a great customer survey.

Thereasa Roy

How to craft a great customer survey

March 5, 2022
5 min
Prioritizing customer research projects can be difficult. Using this altitude methodology will make it easier to focus on research that makes an impact.

Stephanie Knapp

How Zapier's Head of UX Research Organizes Projects

October 27, 2021
3 min
Customer research can impact investment by VC firms. Learn why customer research can impact VC investment strategies.

Stephanie Knapp

VC investors like founders who run customer research - here's why

February 25, 2022
4 min
John Zeratsky, design sprint expert and co-founder of Character shares his tips for better customer research.

Stephanie Knapp

4 ways to make your customer research more actionable

February 10, 2022
3 min
Research Operations, also known as ResOps, is a growing field. In this guide we break down what the role entails, how to decide if you need it, and how to assess your current research workflow.

Stephanie Knapp

Research Operations 101: How This Role can Change Your UX Research

October 24, 2021
12 min read
Recruiting customer research candidates doesn’t have to be a hassle. Here’s what you need to do to find the right people, right away.

Stephanie Knapp

How To Do Better Research Recruitment, Faster

August 18, 2021
8 min read
The administration of calendars shouldn’t stop you from getting valuable customer feedback! Here are three ways we suggest you can make the scheduling of customer research even easier

Thereasa Roy

Use a research calendar to schedule more customer research

November 14, 2021
2 min read
Understanding users is critical for every company, not just ones with big research teams. Here’s how startups can find insights for better decision-making.

Stephanie Knapp

Customer research for startups: yes, you can (and should) start now

August 25, 2021
10 min read
Screener surveys help to identify great UX research candidates, and make sure you're speaking to the right people.

Ned Dwyer

Screener Surveys: Save Time and Money By Filtering Out the Wrong Candidates

June 2, 2021
7 min read
Learn how to make your prototype testing even easier and more comprehensive with Great Question and Loom.

Thereasa Roy

Easy and comprehensive prototype tests

January 23, 2022
3 min read
Photo by Girl with red hat on UnsplashI first heard the phrase "people, not petri dishes" from Sarit Geertjes at Atlassian. It means that in doing customer research we need to treat the people who participate with respect. Treat them like fellow humans, not like lab rats. When we set

Ned Dwyer

People, not petri dishes

January 14, 2021
1 min read
Happy customers like Chipper Cash keep us working hard to develop the best all-in-one customer research platform!

Thereasa Roy

Natural customer research in one place

November 15, 2021
2 min read
Learn why it's necessary to make customer research a habit, and how you can do more research with the right teams and tools.

Thereasa Roy

Make Customer Research a Habit

November 29, 2021
8 min read
Customer interviews let you check your assumptions and prioritize work. So, we created a top to bottom framework to help you get started.

Stephanie Knapp

The Comprehensive Customer Interview Guide To Help You Ace Your Research

September 1, 2021
11 min read
Customer research can offer a gold mine of insights. You gain new perspectives, confirm hunches, and get feedback on developments before you’re too far down the rabbit hole. There’s a catch, though—you need to have enough people participate. It would be great if customers wanted to be

Ned Dwyer

Customer research incentives - the ultimate guide

June 24, 2021
10 min read
To enable consistent and repeatable customer research, using a single platform, Gtmhub decided to partner with Great Question.

Thereasa Roy

Gtmhub selects Great Question to enable consistent and repeatable customer research

December 9, 2021
2 min read
Read how MainStreet has delivered on their promise to "helping all 30 million+ businesses in the US get back what they're owed so they can keep pushing us forward." with continuous customer feedback.

Thereasa Roy

Customer research is faster with a single solution

October 24, 2021
2 min read
There is a lot of overhead that goes into setting up customer interviews. Finding & recruiting the participants, scheduling time in, ensuring availability of stakeholders, and paying out incentives to make sure folks show up. Most teams can appreciate the value in regular customer interviews but the bar is so

Ned Dwyer

Customer councils = customer research on autopilot

February 21, 2021
1 min read
Customer insights make decision-making easier, but recruiting new participants is tedious. A customer research panel speeds up your UX research.

Stephanie Knapp

Make Continuous Research Easy With a Customer Research Panel

September 8, 2021
4 min read
"If Amazon can deliver production code every 11.6 seconds, can your company continuously deliver research - customer insights - once every 11.6 seconds?"

Ned Dwyer

The Fantastical World of Continuous User Research

May 16, 2021
6 min read
Customer interview template, and a guide on how to customize for your needs.

Ned Dwyer

B2B SaaS Customer Interview Script

September 23, 2020
7 min read
Can UX research inform decisions across an entire organization — and not just product? We recently chatted with Nicole Wright, Senior UX Researcher at HoneyBook, and asked for her insights on this question and all things UX research. As you’ll read, Nicole’s UX research informs decision making for many

Ned Dwyer

5 UX Research Lessons from HoneyBook’s Senior UX Researcher

June 30, 2021
6 min read
Doing customer interviews well is hard work. It takes a while to master the art of asking non-leading questions, gently prodding down tangent paths, and the strategic use of silence. Here are 5 signs that you might be running off track, and need to recalibrate. Thanks to Rob Fitzgerald’s

Ned Dwyer

5 Signs Your Customer Interviews Are Going Poorly

July 6, 2021
2 min read
Saying "thank you" with research incentives is good brand recognition, helps build future relationships, and is a great way to show respect.

Thereasa Roy

3 reasons you need customer research incentives

November 2, 2021
2 min read

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