Features
Recruit
External Candidates
Recruit from a panel of 3M+ B2B & B2C participants.
Customers & Users
Recruit customers & users to participate in research.
Research Calendar
Schedule 1:1, collective, or round-robin user interviews.
Research incentives
Automatically pay research incentives to participants.
Conduct
User interviews
Run best-in-class user interviews at scale.
Prototype Testing
Test Figma prototypes with users on desktop or mobile.
Mixed Methods
Surveys, focus groups, unmoderated tests & more.
Observer Rooms
Invite your team to watch live user interviews.
Analyze & Share
Great Question AI
Level up your synthesis with advanced AI features.
Research repository
Keep all your research in one secure place.
Research Synthesis
Turn raw research data into compelling, shareable insights.
Highlight reels
Clip videos to easily share insights with your team.
Changelog: August 30, 2024
Improve the accessibility of survey forms by customizing the ALT text if you attach images to your questions. For folks who use screen readers, this will be read aloud to them.
Solutions
Resources
Use cases
Researchers
Recruit, pick your method and analyze.
Product managers
Work customer feedback into your roadmap.
Research ops
Complete more research projects faster.
Resources
Blog
The latest industry news, updates and info.
PWDR Conf
Access all the content from our annual virtual conference.
UX research templates
Survey and interview templates for speedy setup.
Company
About us
Our mission, team, values and jobs.
Customer stories
Learn how our customers are delivering impact via research.
Help center
Access support articles as you streamline research.
2024 UX Research Tool Buyer's Guide
Get a practical roadmap to buying the right UX research tool for your team's needs, featuring 10 of the brightest minds in research and research ops.
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Blog Tags
All the information about customer research you could ever need.
Jack Holmes
Evaluating your MVP with mixed methods research
September 16, 2024
8 min
Johanna Jagow
6 overlooked UX research mistakes many make (but you don't have to)
September 11, 2024
8 min
Brad Orego
What's happening to UX research? Revisiting one year later
August 9, 2024
10 min
Johanna Jagow
5 ways academic research paper writing helps UX researchers grow
July 11, 2024
12 min
Jack Holmes
Design a better MVP with mixed methods user research
June 26, 2024
10 min
Brad Orego
Integrating Research: Part II
June 12, 2024
10 min
Jack Wolstenholm
Preference testing: Evaluating what users like & why
May 28, 2024
6 min
Jack Wolstenholm
First-click testing: Pinpointing where the user journey begins
May 29, 2024
6 min
Caitlin Sullivan
The UX research tasks you can let AI help with
June 3, 2024
12 min
Noël Lamb
Advancing your career in research operations
May 21, 2024
8 min
Mia Mishek
What makes a great research operations pro?
May 14, 2024
8 min
Jack Wolstenholm
Diary studies: Understanding your users' day-to-day experiences
May 10, 2024
6 min
Jack Holmes
Defining your MVP with mixed methods user research
May 9, 2024
8 min
Jack Wolstenholm
Five-second testing: Best practices for capturing first product impressions
May 10, 2024
6 min
Carol Rossi
Empowering non-career researchers: A playbook for success
May 6, 2024
8 min
Jack Wolstenholm
Usability testing guide: Methods, questions, examples & more
April 12, 2024
8 min
Jack Wolstenholm
Introducing Great Question AI, now in beta
April 8, 2024
3 min
Ned Dwyer
Democratizing AI in Research without blowing your foot off
April 9, 2024
6 min
Jack Wolstenholm
How to calculate the right incentive for your research participants
March 26, 2024
8 min
Jack Wolstenholm
User research CRM: The complete guide for 2024
March 26, 2024
10 min
Brad Orego
Integrating Research: Part I
March 19, 2024
12 min
Jack Holmes
The power of one: Success strategies for UX research teams of one
February 29, 2024
8 min
Caitlin Sullivan
How to recruit the right research participants (almost) every time
February 28, 2024
10 min
Brad Orego
How qualitative researchers can level up their quantitative research
February 7, 2024
10 min
Jack Wolstenholm
Jobs-to-be-Done: A framework for better products & happier customers
February 2, 2024
8 min
Jack Holmes
Lessons learned as a UX researcher in financial services
January 25, 2024
8 min
Mia Mishek
How to create UX research benchmarks for your org
January 16, 2024
10 min
Jack Wolstenholm
Great Question's 2023 Review
January 10, 2024
10 min
Brad Orego
A UX researcher's guide to procurement in 14 steps
December 15, 2023
15 min
Mia Mishek
8 things ResearchOps should consider when procuring a new tool
December 6, 2023
10 min
Jane Davis
How to set & achieve research goals without a research team
November 30, 2023
8 min
Jack Wolstenholm
User interviews: The complete guide for 2024
November 28, 2023
15 min
Jack Wolstenholm
Survey research: The complete guide for 2024
November 17, 2023
15 min
Jack Wolstenholm
Focus groups: The complete guide for 2024
November 16, 2023
15 min
Jack Wolstenholm
Buy the right thing: Identifying the needs of your research team + stakeholders in research tooling
November 15, 2023
5 min
Jack Holmes
How to increase survey response rates when participation is low
November 8, 2023
8 min
Jack Wolstenholm
Prototype testing: The complete guide for 2024
November 4, 2023
15 min
Jack Wolstenholm
Tree testing: The complete guide for 2024
October 31, 2023
15 min
Jack Wolstenholm
Card sorting: The complete guide for 2024
October 24, 2023
15 min
Caitlin Sullivan
How to start a UXR practice from scratch in 90 days
October 19, 2023
12 min
Ned Dwyer
Introducing Great Question's Respondent integration
November 14, 2023
4 min
Brad Orego
Why it's time for research to move beyond UX
October 13, 2023
10 min
Jack Wolstenholm
Continuous discovery: The complete guide for 2024
October 4, 2023
10 min
Jane Davis
Emergent best practices in AI-assisted design and research
September 28, 2023
12 min
Jack Wolstenholm
The complete UX research repository guide for 2024
September 22, 2023
20 min
Noël Lamb
Building a best-in-class research operations team
September 13, 2023
10 min
Jack Wolstenholm
UX research methods: The complete guide for 2024
August 17, 2023
20 min
Jack Wolstenholm
Panel management: The complete guide for 2024
August 10, 2023
15 min
Brad Orego
IPO readiness for research: Preparing your practice to go public
August 8, 2023
15 min
Julian Della Mattia
The 5 Cs for building a successful research repository
August 2, 2023
7 min
Brad Orego
What's happening to UX research right now?
July 18, 2023
15 min
Jack Wolstenholm
How do incentives impact bias in UX research?
July 13, 2023
20 min
Ned Dwyer
Great Question AI Manifesto
May 3, 2023
3 min
Jane Davis
An in-depth look at organizational research maturity
April 24, 2023
12 min
Jack Wolstenholm
Introducing Observer Rooms: The best way to watch live customer research
March 28, 2023
3 min
Jack Wolstenholm
The Future of UX Research Tools & Democratization
March 7, 2023
6 min
Jack Wolstenholm
Impactful Research Is a Team Sport
March 1, 2023
7 min
Jack Wolstenholm
Democratization by Researcher, Not of Research
February 27, 2023
7 min
Jack Wolstenholm
Share the Power: Democratization Done Right
February 23, 2023
6 min
Jack Wolstenholm
Research in an Evolving Landscape: Frameworks for Impact
February 17, 2023
5 min
Jack Wolstenholm
Scaling research that rocks 🤟 (or at least isn’t rubbish)
February 16, 2023
7 min
Thereasa Roy
UX Research is better when it's integrated
December 5, 2022
6 min
Jack Wolstenholm
Webinar recap: People who do research – featuring Erika Hall
November 21, 2022
5 min
Jennifer Bradley
Lessons on Developing a Research Effort from the Ground Up
May 4, 2022
3 min
Lauren Cassidy
Webinar recap: People who do research – featuring Apple & Banana
October 24, 2022
4 min
Sarah Jane Burt
Building a Culture of Research and Landing Your First UXR Gig with Roy Olende of Zapier
January 11, 2022
2 min
Thereasa Roy
Announcing highlight reels
October 26, 2022
2 min
Ned Dwyer
People who do research: Our favorite term
October 11, 2022
1 min
Megan Johnson
5 recruitment methods for your customer research panel
August 16, 2022
6 mins
Megan Johnson
Webinar recap: customer research point of view interview with Claudia Natasia
September 23, 2022
3 mins
Jane Davis
Best practices for UX research participant recruitment
September 22, 2022
8 min
Megan Johnson
The perfect customer service feedback survey template
September 19, 2022
3 mins
Megan Johnson
How to transcribe an interview for UX research
September 14, 2022
5 mins
Megan Johnson
Net Promoter Score (NPS): 2024 Guide
September 9, 2022
5 mins
Megan Johnson
7 tips to manage your customer research panel
September 20, 2022
7 mins
Ned Dwyer
What is a continuous recruitment strategy?
August 14, 2022
4 min
Megan Johnson
How to choose the perfect panel management software tool
August 13, 2022
7 min
Ned Dwyer
How marketing and research teams can collaborate to build customer research panels
August 11, 2022
1 min
Thereasa Roy
3 tips to speed the research recruitment process
August 12, 2022
2 min
Ned Dwyer
Continuous Product Improvement: Papercuts & the Summer of Love
August 10, 2022
2 min
Ned Dwyer
Data Privacy & Security: the best thing you can do for your research participants
August 8, 2022
4 min
Thereasa Roy
Protecting PII in Research Ops
August 3, 2022
3 min
Thereasa Roy
Why should security & compliance matter to the ResearchOps team
August 1, 2022
4 min
Megan Johnson
A guide to customer research
July 29, 2022
7 min
Thereasa Roy
Share the research load & protect privacy with our new calendar
July 28, 2022
2 min
Thereasa Roy
A UX research calendar, built to streamline research ops
July 21, 2022
3 min
Megan Johnson
Webinar Recap: Democratizing Research with Templates
July 19, 2022
2 min
Thereasa Roy
Everybody is a researcher: The democratization of UX research
June 23, 2022
4 min
Thereasa Roy
Flex your research skills, proclaim & protect: 3 take aways from UXRConf2022
June 14, 2022
4 min
Thereasa Roy
Conduct research in more countries with new Internationalization capabilities
July 14, 2022
2 min
Thereasa Roy
Streamline the UX Research process
April 8, 2022
5 min
Thereasa Roy
Customer research panel recruitment and management tips
May 12, 2022
5 min
Thereasa Roy
Democratizing UX research: two real-life examples
March 11, 2022
3 min
Thereasa Roy
Understanding the Importance of Customer Research
March 14, 2022
2 min
Thereasa Roy
Measuring the impact of customer research
March 10, 2022
1 minute
Thereasa Roy
How to craft a great customer survey
March 5, 2022
5 min
Stephanie Knapp
How Zapier's Head of UX Research Organizes Projects
October 27, 2021
3 min
Stephanie Knapp
VC investors like founders who run customer research — here's why
February 25, 2022
4 min
Stephanie Knapp
4 ways to make your customer research more actionable
February 10, 2022
3 min
Jack Wolstenholm
Research Operations: Processes, Strategies & Tools for 2024
July 16, 2023
15 min read
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