Features
Recruit
Participant recruitment
Find the right research participants quickly.
Panel management
Build & manage robust participant profiles.
Conduct
Methods
Conduct your research method of choice.
Scheduling
Get more customer interviews on the calendar.
Research incentives
Automatically pay research incentives to participants.
Analyze & Share
Research repository
Keep all your research in one secure place.
Highlight reels
Clip videos to easily share insights with your team.
Integrations
Turn your existing tools into research tools with email, calendar, CRM and incentive integrations from Great Question.
Solutions
Resources
Use cases
Researchers
Recruit, pick your method and analyze.
Product managers
Work customer feedback into your roadmap.
Research ops
Complete more research projects faster.
Resources
Blog
The latest industry news, updates and info.
PWDR Conf
Access all the content from our annual virtual conference.
UX research templates
Survey and interview templates for speedy setup.
Company
About us
Our mission, team, values and jobs.
Customer stories
Learn how our customers are delivering impact via research.
Help center
Access support articles as you streamline research.
Observer Live Streams
Invite your team to watch live customer interviews without overwhelming or distracting the participant.
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Blog Tags
All the information about customer research you could ever need.
Noël Lamb
Building a best-in-class research operations team
September 13, 2023
10 min
Jack Wolstenholm
UX research methods: The complete guide for 2023
August 17, 2023
20 min
Jack Wolstenholm
Panel management: The complete guide for 2023
August 10, 2023
15 min
Brad Orego
IPO readiness for research: Preparing your practice to go public
August 8, 2023
15 min
Julian Della Mattia
The 5 Cs for building a successful research repository
August 2, 2023
7 min
Brad Orego
What's happening to UX research right now?
July 18, 2023
20 min
Jack Wolstenholm
How do incentives impact bias in UX research?
July 13, 2023
20 min
Ned Dwyer
Great Question AI Manifesto
May 3, 2023
3 min
Jane Davis
An in-depth look at organizational research maturity
April 24, 2023
12 min
Jack Wolstenholm
Introducing Observer Rooms: The best way to watch live customer research
March 28, 2023
3 min
Jack Wolstenholm
The Future of UX Research Tools & Democratization
March 7, 2023
6 min
Jack Wolstenholm
Impactful Research Is a Team Sport
March 1, 2023
7 min
Jack Wolstenholm
Democratization by Researcher, Not of Research
February 27, 2023
7 min
Jack Wolstenholm
Share the Power: Democratization Done Right
February 23, 2023
6 min
Jack Wolstenholm
Research in an Evolving Landscape: Frameworks for Impact
February 17, 2023
5 min
Jack Wolstenholm
Scaling research that rocks 🤟 (or at least isn’t rubbish)
February 16, 2023
7 min
Thereasa Roy
UX Research is better when it's integrated
December 5, 2022
6 min
Jack Wolstenholm
Webinar recap: People who do research – featuring Erika Hall
November 21, 2022
5 min
Jennifer Bradley
Lessons on Developing a Research Effort from the Ground Up
May 4, 2022
3 min
Lauren Cassidy
Webinar recap: People who do research – featuring Apple & Banana
October 24, 2022
4 min
Sarah Jane Burt
Building a Culture of Research and Landing Your First UXR Gig with Roy Olende of Zapier
January 11, 2022
2 min
Thereasa Roy
Announcing highlight reels
October 26, 2022
2 min
Ned Dwyer
People who do research: Our favorite term
October 11, 2022
1 min
Megan Johnson
5 recruitment methods for your customer research panel
August 16, 2022
6 mins
Megan Johnson
Webinar recap: customer research point of view interview with Claudia Natasia
September 23, 2022
3 mins
Jane Davis
Best practices for UX research participant recruitment
September 22, 2022
8 min
Megan Johnson
The perfect customer service feedback survey template
September 19, 2022
3 mins
Megan Johnson
How to transcribe an interview for UX research
September 14, 2022
5 mins
Megan Johnson
Net Promoter Score (NPS): 2023 Guide
September 9, 2022
5 mins
Megan Johnson
7 tips to manage your customer research panel
September 20, 2022
7 mins
Ned Dwyer
What is a continuous recruitment strategy?
August 14, 2022
4 min
Megan Johnson
How to choose the perfect panel management software tool
August 13, 2022
7 min
Ned Dwyer
How marketing and research teams can collaborate to build customer research panels
August 11, 2022
1 min
Thereasa Roy
3 tips to speed the research recruitment process
August 12, 2022
2 min
Ned Dwyer
Continuous Product Improvement: Papercuts & the Summer of Love
August 10, 2022
2 min
Ned Dwyer
Data Privacy & Security: the best thing you can do for your research participants
August 8, 2022
4 min
Thereasa Roy
Protecting PII in Research Ops
August 3, 2022
3 min
Thereasa Roy
Why should security & compliance matter to the ResearchOps team
August 1, 2022
4 min
Megan Johnson
A guide to customer research
July 29, 2022
7 min
Thereasa Roy
Share the research load & protect privacy with our new calendar
July 28, 2022
2 min
Thereasa Roy
A UX research calendar, built to streamline research ops
July 21, 2022
3 min
Megan Johnson
Webinar Recap: Democratizing Research with Templates
July 19, 2022
2 min
Thereasa Roy
Everybody is a researcher: The democratization of UX research
June 23, 2022
4 min
Thereasa Roy
Flex your research skills, proclaim & protect: 3 take aways from UXRConf2022
June 14, 2022
4 min
Thereasa Roy
Conduct research in more countries with new Internationalization capabilities
July 14, 2022
2 min
Thereasa Roy
Streamline the UX Research process
April 8, 2022
5 min
Thereasa Roy
Customer research panel recruitment and management tips
May 12, 2022
5 min
Thereasa Roy
Democratizing UX research: two real-life examples
March 11, 2022
3 min
Thereasa Roy
Understanding the Importance of Customer Research
March 14, 2022
2 min
Thereasa Roy
Measuring the Impact of Customer Research
March 10, 2022
1 minute
Thereasa Roy
How to craft a great customer survey
March 5, 2022
5 min
Stephanie Knapp
How Zapier's Head of UX Research Organizes Projects
October 27, 2021
3 min
Stephanie Knapp
VC investors like founders who run customer research - here's why
February 25, 2022
4 min
Stephanie Knapp
4 ways to make your customer research more actionable
February 10, 2022
3 min
Jack Wolstenholm
Research operations: The complete guide for 2023
July 16, 2023
30 min read
Stephanie Knapp
How To Do Better Research Recruitment, Faster
August 18, 2021
8 min read
Thereasa Roy
Use a research calendar to schedule more customer research
November 14, 2021
2 min read
Stephanie Knapp
UX research for startups: yes, you can (and should) start now
August 25, 2021
10 min read
Ned Dwyer
How to write great screener surveys for UX research
June 2, 2021
7 min read
Thereasa Roy
Easy and comprehensive prototype tests
January 23, 2022
3 min read
Ned Dwyer
People, not petri dishes
January 14, 2021
1 min read
Thereasa Roy
Natural customer research in one place
November 15, 2021
2 min read
Thereasa Roy
Make Customer Research a Habit
November 29, 2021
8 min read
Stephanie Knapp
The comprehensive customer interview guide to help you ace your research
September 1, 2021
11 min read
Ned Dwyer
Customer research incentives: The complete guide for 2023
June 24, 2021
10 min read
Thereasa Roy
Gtmhub uses Great Question to scale customer research
December 9, 2021
2 min read
Thereasa Roy
Customer research is faster with a single solution
October 24, 2021
2 min read
Ned Dwyer
Customer councils = customer research on autopilot
February 21, 2021
1 min read
Stephanie Knapp
How to create a customer research panel
September 8, 2021
4 min read
Ned Dwyer
The Fantastical World of Continuous User Research
May 16, 2021
6 min read
Ned Dwyer
User interview script example & template
September 23, 2020
7 min read
Ned Dwyer
5 UX Research Lessons from HoneyBook’s Senior UX Researcher
June 30, 2021
6 min read
Ned Dwyer
5 Signs Your Customer Interviews Are Going Poorly
July 6, 2021
2 min read
Thereasa Roy
3 reasons you need customer research incentives
November 2, 2021
2 min read
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