It's no secret that running customer research without conducting analysis is, well, pointless.
And one quick way to chop up a customer interview into bitesized, digestible insights is by using tags. That way, you can associated portions of an interview or response with keywords you're looking to synthesize on a broader study level.
But going bananas on tags—in other words, allowing anyone running research to create tags without a strategy or organization—can result in equally as undigestible information.
That's why Great Question created the tag manager in our repository.
By default, all team members with either an Admin or Creator seat can create and manage tags. Admins can change this setting to allow only Admins to create and manage tags by navigating to Account ➡️ Tags➡️ Permissions toggle in top right.
Depending on the user permissions on your account, folks with the ability to create tags can do so from two different places within the app.
When you're in an interview room, you can highlight and tag transcripts. Here's how.
From the tag manager, you can create groups or "buckets" of tags. These buckets will be visible every time someone on your team highlights a transcript and looks to add tags.
Currently these tag buckets—and tags in general—operate globally throughout the repository. So, in other words, they'll be available to every one in every study.